Experiencing books in a new way
How Hugendubel combines books with gaming to offer its customers a new experience
interactive games
Launch of Walmart Land and Walmart’s Universe of Play
Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content
Gamification in retail: turning shopping into a game
Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games
Survey: Most consumers say they buy based on experience vs. price
99% also said they regularly shop online while 97% have purchased through social media
Playfully - simple? Gamification in retail
How retailers can win new customers with gamification
Benetton offers customers a new metaverse experience
With an experimental store design during Milan Fashing Week, Benetton introduced its new shop in the metaverse
