Company News • 24.03.2022

Fostering engaged and connected store associates with real-time solutions

Smart store communication solutions increase employee motivation and responsiveness

A man hangs something on a store shelf
Source: istock-1264121852

As fall shifts to winter, retailers are preparing themselves for the upcoming holiday season. During these months, they face significant pressure to provide a superior experience for both their employees and customers, all while maximizing profits during the most important sales period of the year.

A host of challenges have amplified this pressure, stressing the importance of making employees more engaged and connected on the sales floor. Shifting consumer behaviors towards buy-online-pickup-in-store (BOPIS), curbside pickup, and appointment-based shopping have only accelerated during the pandemic, and, in addition to new safety and cleanliness laws, contribute to the necessity of simplifying how employees communicate and execute key tasks. The shift towards an omnichannel retail landscape creates new and varied daily responsibilities that associates must be able to deftly handle.

This issue is compounded when considering the massive labor shortage that retailers are currently facing. Retailers are trying to combat this by hiring thousands of new workers, both full time and part time, ahead of the holiday season. Given these labor shortages and challenges with retention, it is more important than ever to increase employee engagement, giving employees a greater sense of responsibility and purpose tied to their daily tasks as well as a higher sense of competence. This directly translates to their sense of overall job satisfaction.

Ways to increase employee motivation

The answer to increased employee engagement lies in adopting the latest next-gen intelligent retail software, ensuring that stores are connected and employees are more responsive. This enables store associates with the real-time information they need to provide a top-notch customer experience during the upcoming holiday season.

Today’s employees are using apps to control every aspect of their daily lives. Much like the smartphones that have enhanced their personal lives, mobile task management solutions enable employees to have real-time visibility of their tasks in a centralized platform. With pre-assigned priority levels for each task and intelligent real time alerts and notifications, these solutions take the guesswork out of their day.

Employees are also much more likely to be engaged in environments where they feel competent and supported. An intelligent real-time task execution solution enables management by exception; with real time visibility into task status and completion rates, managers can provide the help and training where it’s most needed. Intelligent analytics of overall task completion enables visibility into systematic problems with task execution.

Smart solutions for store communication

This intelligent software also allows for greater visibility from corporate into executing important store-wide changes, such as timely receipt and implementation of in store displays and seasonal promotions. With intelligent retail software, companies don’t have to wonder if and when stores have implemented their seasonal promotions and displays. Employees have a clear and organized view of their daily tasks, with the ability to easily communicate if an issue arises. When intelligent software handles task assignment, the employee can more easily focus on delivering the best experience to the customer.

Intelligent software that enables real-time, peer-to-peer communication gives employees the type of instant communication tool that has become commonplace in their personal lives. This allows employees to send and receive messages with employees at any time, allowing them to be instantly informed or to instantly communicate an issue that needs review. Technology that offers the ability to craft templates and distribution lists can simplify communication with front-line associates. Enhanced peer-to peer communication allows employees to become more connected to each other through the ability to chat, call for assistance, request coaching, or to provide feedback, promoting a healthy and transparent work atmosphere.

Supportive work environment, high flexibility

With employees more mindful of striking a work-life balance than ever before, providing them with flexible labor schedules is a major way to improve their sense of wellbeing and engagement. Intelligent workforce management that offers employee self-service can automate the scheduling process, taking into consideration employees’ availability, shift preference, skills, and more. This also enables employees to have visibility into their schedules ahead of time, with notifications of their future shifts. The software empowers associates by allowing them to easily swap shifts, call out sick, or view their upcoming shifts all from their mobile device. This allows them to more easily alter their working shifts to times that can provide them a work-life balance.

As the holidays approach, retailers faced with labor shortages understand that providing a stimulating and supportive work environment that fosters employee engagement is a central issue to solve staffing shortages. With the best next-gen software that streamlines execution, communication, and labor scheduling, retailers can improve their agility, while increasing employee engagement and maximizing profits.

To learn more about how to foster a more engaged and connected workforce, check out our latest white paper, “Driving Effective Store Execution in a Changing Retail Landscape.”

Logo: Reflexis Systems GmbH

Reflexis Systems GmbH

Kokkolastr. 5-7
40882 Ratingen

related articles:

popular articles:

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Paul Rottler from...
04.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Paul Rottler from Brillen Rottler

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this. ...

Thumbnail-Photo: AI-powered product recommendations for better sleep...
28.07.2022   #Tech in Retail #artificial intelligence

AI-powered product recommendations for better sleep

Reshaping the mattress industry with 3D avatar technology and biomechanics-based simulations

With integration online and in physical Swiss Sense stores, the MQ Fit solution enables highly personalized shopping experience on every sales channel and offers precise product recommendations, making it easier for consumers to find their perfect ...

Thumbnail-Photo: Pete’s of Erie adopts self-checkout solutions for convenience stores...
03.05.2022   #brick and mortar retail #Tech in Retail

Pete’s of Erie adopts self-checkout solutions for convenience stores

“Busy stores create new challenges in the shopping experience”

Pete’s of Erie Inc., a convenience store retailer with 50 stores across Kansas, Oklahoma and Missouri, has selected Gilbarco Veeder-Root's Passport® Express Lane™ self-checkout system to elevate the overall customer experience ...

Thumbnail-Photo: Robotic pick-up points as solution for increase in demand for last mile...
07.04.2022   #e-commerce #Tech in Retail

Robotic pick-up points as solution for increase in demand for last mile delivery

Consumers expect fast and easy 24/7 order collection, says Retail Robotics

Retail Robotics shares new insights on robotic innovations, which can solve problems of so-called "last-mile" and revolutionize global delivery infrastructure for e-commerce and e-grocery. It addresses big challenges the market is ...

Thumbnail-Photo: Key enabler for store transformation programme...
31.03.2022   #Tech in Retail #cash management

Key enabler for store transformation programme

Leading Northern Ireland convenience retailer The Henderson Group selects GLORY CASHINFINITY™ solutions

Glory, a global leader in retail cash automation solutions today announced that major Northern Ireland retailer The Henderson Group, has signed a significant new order with the company for both point of sale (POS) and back-office cash recycling ...

Thumbnail-Photo: ESL on the rise in Denmark
14.07.2022   #Tech in Retail #electronic shelf labels (ESL)

ESL on the rise in Denmark

How a bottle store in Copenhagen uses electronic shelf labels to create a special eye-catcher

POPL - a burger bar that originally started as a Noma pop-up concept back in 2020. A pop-up that exceeded all expectations, as they attracted long queues and enthusiastic reviews. The burgers quickly became known as the "Noma burger", and ...

Thumbnail-Photo: Vending and payment – a contactless romance...
20.07.2022   #mobile payment #coronavirus

Vending and payment – a contactless romance

How the pandemic has changed the vending, retail and payment industries

The pandemic brought the rise of contactless solutions – not exclusively, but also for sales and payment. One of these solutions are vending machines.Since vending machines and payment go hand in hand, we grabbed both Moritz Haendel, Managing ...

Thumbnail-Photo: Virtual try-on with AR in e-commerce
28.04.2022   #online trading #e-commerce

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...

Thumbnail-Photo: Pop-up eye testing kiosks by Swedish tech company ieye...
12.07.2022   #Tech in Retail #kiosk terminals

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Lukas Hahne from pro...
01.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...


KNAPP Smart Solutions GmbH
KNAPP Smart Solutions GmbH
Uferstraße 10
45881 Gelsenkirchen
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Stockumer Kirchstraße 61
40474 Düsseldorf
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
Tiefenbroicher Weg 35
40472 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven