Images • 13.09.2018

DMEXCO 2018 C.A.R.E.

Impressions of the exhibition: Trends and good prospects

DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this year's theme: DMEXCO C.A.R.E. - Curiosity, Action, Responsibility, Experience.

Because of the numerous English lectures and discussions, they were comprehensible for everyone. More than 1000 exhibitors of the digital economy presented themselves. They key focus was on the exchange of experiences. On the exhibition site, there was a lot to see, to try out and to discover.

We wouldn’t miss this, of course, so we went there to meet exciting people and interviewed them. What did the fair have to offer? We'll show you.
Expert knowledge wherever you look: Alex Tapscott (business author and consultant) opened the Experience Stage with the topic Blockchain Revolution.
DMEXCO2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig

T-Systems visualized the customer journey. What contact points does a potential customer pass and what information does he need when and where? You were able to see for yourself which measures could be taken. Digital but still tangible. T-Systems says it in one word: "WOW".

Photo
Source: iXtenso/Petig
T-Systems; Copyright: iXtenso/Petig
Source: iXtenso/Petig

As you would expect from a trade fair like DMEXCO, the exhibitors were colorful, young and innovative. A creative presentation of the products and the companies is simply a must here. It was awesome!

DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
Photo
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
Photos and text: Nora Petig, iXtenso - Magazine for Retailers

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