Images • 13.09.2018

DMEXCO 2018 C.A.R.E.

Impressions of the exhibition: Trends and good prospects

DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this year's theme: DMEXCO C.A.R.E. - Curiosity, Action, Responsibility, Experience.

Because of the numerous English lectures and discussions, they were comprehensible for everyone. More than 1000 exhibitors of the digital economy presented themselves. They key focus was on the exchange of experiences. On the exhibition site, there was a lot to see, to try out and to discover.

We wouldn’t miss this, of course, so we went there to meet exciting people and interviewed them. What did the fair have to offer? We'll show you.
Expert knowledge wherever you look: Alex Tapscott (business author and consultant) opened the Experience Stage with the topic Blockchain Revolution.
DMEXCO2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig

T-Systems visualized the customer journey. What contact points does a potential customer pass and what information does he need when and where? You were able to see for yourself which measures could be taken. Digital but still tangible. T-Systems says it in one word: "WOW".

Photo
Source: iXtenso/Petig
T-Systems; Copyright: iXtenso/Petig
Source: iXtenso/Petig

As you would expect from a trade fair like DMEXCO, the exhibitors were colorful, young and innovative. A creative presentation of the products and the companies is simply a must here. It was awesome!

DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
Photo
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
DMEXCO 2018; Copyright: iXtenso/Petig
Source: iXtenso/Petig
Photos and text: Nora Petig, iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail: Photo: Top-Toy strengthens stores with digital initiatives...
Company News • 02.10.2018

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

Thumbnail: Photo: Toshiba is the leader in EPOS technology
Company News • 18.10.2018

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Thumbnail: Photo: Innovative in-store solution for Dublin university...
Company News • 10.10.2018

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

Thumbnail: Photo: RFID tags with features for the cashierless store...
More than retail security • 29.10.2018

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

Thumbnail: Photo: Superdata PromoServer – Customer loyalty as a factor of success...
Top Product • 26.10.2018

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Thumbnail: Photo: App-based self-checkout
News • 23.08.2018

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Thumbnail: Photo: Mobile payment service
News • 20.08.2018

Mobile payment service

Mall of America® welcomes chinese consumers

Thumbnail: Photo: Marketing automation: The USP of the online world...
Report • 25.09.2018

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Thumbnail: Photo: Make room for innovation: Cloud services for agile businesses...
Interview • 05.10.2018

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Thumbnail: Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
Company News • 12.10.2018

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

Supplier

AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge