Photo: shop window

shop window

The shop window gives a preview of the product range and the atmosphere that awaits visitors in stores. An attractive design can virtually capture passers-by. You can find out more about the effect and design of shop windows here.

Thumbnail-Photo: Retail displays: the window to the soul of the store...
05.10.2020   #shop design #design

Retail displays: the window to the soul of the store

A collection of ideas for retail window displays

The best fantasy authors manage to create vivid imaginary worlds in the minds of readers, which they are unlikely to forget anytime soon. A successful combination of mood, colors, and details creates an atmosphere and an emotional response. Our ...

Thumbnail-Photo: Winners of the Frame Awards 2020
05.03.2020   #shop design #design

Winners of the Frame Awards 2020

Categories for outstanding designs include stores and window displays

On Thursday 20 February 2020, the winners of the Frame Awards 2020 were announced. During the Frame Awards day festival program on 19 & 20 February, the nominees defended their work publicly during the live judging sessions before the category ...

Thumbnail-Photo: Basics of how to merchandise your store
27.02.2020   #product presentation #goods illumination

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #shop design

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: A POS system unlike any other – thanks to light staging...
14.10.2019   #lighting systems #decorative lighting

A POS system unlike any other – thanks to light staging

"Personalization a mega trend in lighting systems“

Light does much more than simply illuminate a space. There is a near endless number of uses for lighting concepts, especially in brick-and-mortar retail. Boris Niessing, General Manager Marketing and Sales at ELEKTRA since September 2018 talks ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #sales promotion #shop decoration

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #marketing

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: Lord & Taylor unveils 2017 Holiday windows
15.11.2017   #sales promotion #visual merchandising

Lord & Taylor unveils 2017 Holiday windows

Holiday Circus: A vintage-style circus is conducted by the master of ceremonies

Lord & Taylor unveiled its 80th annual world-famous holiday windows to New York. The Fifth Avenue windows have been transformed into a whimsical journey, as seen through the lens of enchanted snow globes, featuring over 60 variations throughout ...

Thumbnail-Photo: Visual marketing: macro trends for 2017
23.01.2017   #lighting systems #decorative lighting

Visual marketing: macro trends for 2017

Brick-and-mortar retailers have a powerful tool to battle today’s increasing competition: the sales floor.

It offers big opportunities to pique the curiosity of consumers and gets them excited right at the point of sale system and encourages them to buy. Having said that, the store needs to be designed in an emotional, attractive and - most of all- ...

Thumbnail-Photo: Toms: When shopping becomes a good deed
19.09.2016   #sustainability #fashion

Toms: When shopping becomes a good deed

Image gallery of London’s Toms store sustainability commitment

At the trendy TOMS store in London’s Carnaby Street, the core elements of customer-centric store design catch your eye – right along with the feel-good factor. Located in the midst of London whilst featuring plenty of wood and simple ...

Thumbnail-Photo: Designing store windows: It is the idea that counts...
19.09.2016   #design #visual merchandising

Designing store windows: It is the idea that counts

Interview with Karin Wahl, expert in retail product presentation

She is bubbling over with creativity: Karin Wahl, a professional visual designer of store windows and sales floors. She seems to find a story for every product to stage it and catch the interest of pedestrians passing by a store. That’s why ...

Thumbnail-Photo: Window displays in London: Spring motifs
22.04.2016   #design #visual merchandising

Window displays in London: Spring motifs

The iXtenso photo gallery shows window displays in London that put you in the mood for a spring shopping tour.

Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired!  ...

Thumbnail-Photo: A facade experience with a different perspective...
01.04.2016   #product presentation #shop window

A facade experience with a different perspective

Anti-reflective glass brings transparency and performance to shop windows

Traditionally, glass is used to create a barrier to protect its encased environment. However, selecting the wrong glass can affect the overall visual performance by resulting in unwanted glare and reflection, while at the same time reducing light transmission and overall aesthetics.

Thumbnail-Photo: Customer approach becomes more digital – and practical...
04.02.2016   #customer satisfaction #digital signage

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Thumbnail-Photo: Using store windows effectively as customer magnets...
09.04.2015   #visual communication #shop window

Using store windows effectively as customer magnets

Those, who know how to use the power of store windows, can change passers-by into paying customers with the right design

It has only been recently that retailers pay increased attention to their store windows. By now, they realize that they can use them specifically as a means of communication to attract customers. That’s why according to the EHI, ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #LED technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Supplier

iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee
Angelmannequin
Wangzhuang Town
Changshu City
Fuchs-Display GmbH
Fuchs-Display GmbH
Moislinger Berg 25
23560 Lübeck
profenster Weichsel GmbH
Hauptstraße 8
29410 Salzwedel OT Brietz
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf