Guest contribution • 14.04.2020

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.

In a market that's evolving as quickly as this, it's not always easy to understand the options or stay on top of the latest best practice. So, what are the key landmarks to look out for in this new and rapidly changing terrain?

Best practices: technologies

The best of today's digital signage packages consist of dedicated technologies – media players, content management systems (CMS) and operating systems (OS) – that work well together and integrate seamlessly and securely into other corporate systems.

A reliable media player has always been, and still is, the baseline the whole digital signage solution rests on. But, until fairly recently, the options available were limited and quite problematic. Android-based media players, system on a chip (screens with in-built media players), consumer PCs and TV-streaming technology have all largely now been eclipsed by a gravitation toward cloud-based approaches that leverage the new capabilities of the best and latest software-driven media players. 

“Digital signage is no longer a novel technology that sells itself through a ‘wow factor’. You have to leverage its true communicative power. Success is about having new content." (JJ Parker, CEO, Carousel Digital Signage)
Several digital signage screens in a Levis fashion store...
Entrance area of the Levi‘s flagship store at Times Square, New York City
Source: BrightSign, LLC®

As in other areas of technology, the march towards more cloud-based services for digital signage content and system management, too, is inexorable – and beneficial. As well as being much quicker and easier to configure, cloud-based systems allow users to see all connected media players more clearly and deeply and manage them in real-time, enabling the more dynamic and interactive installations that are becoming the norm. Logging proof of play for advertisers, sending subscription notifications, providing real-time performance information, updating software and conducting remote reboots are some of the other benefits offered by cloud-based services.

A large digital signage screen around a shop entrance...
Department store Robinson & Co. in Dubai
Source: BrightSign, LLC®

With digital signage now part of wider corporate IT systems, security is key. Fortunately, it's now also simpler to achieve. Good cloud-based digital signage services offer levels of security that put network managers at ease, while allowing them to leverage features that only a well thought out cloud approach – backed with the right hardware and CMS – can deliver.

AI, automation and customization

Increasingly we are seeing setup processes for large groups of media players becoming simultaneous and automated, greatly increasing the speed and scale of what can be achieved.

Mobile, too, is on the rise, bringing hand-held devices into play, both for corporate users and their customers. Small rollouts will soon be set up using an activation or QR code on a mobile device. That gives an indication of just how much smoother the setup process has become compared to the days of Windows servers, when setting up each installation took a full day or even days. 

New generation digital signage software tools use AI to collect and analyse large quantities of data and automatically display environmentally responsive content in real time. For example, if a particular product is selling better than normal today, displays can switch to highlight that product to shoppers.

A man in a shirt looks at the camera
Jeff Hastings, CEO, BrightSign
Source: BrightSign, LLC®

AI also enables companies to deliver highly personalised messages through screen-smart device interaction, linking intelligent displays with consumers' smartphones. In the process, they can capture valuable customer data that can be used both on an individual and aggregate basis to complete a virtuous circle of information and improvement. 

The fact that digital signage is increasingly becoming part of the larger, cloud-driven IT space is a very welcome development and a sign of the sector's increasing maturity. The latest systems are now, more than ever, equal to the current and future ambitions of their users. From hyper-personal to epic-scale, the scope of what is possible is rapidly becoming unlimited.

10 questions to ask your digital signage supplier:

  1. Is this dedicated digital signage technology (software, hardware and operating system)?
  2. Is the technology cloud-based?
  3. How well do the system components integrate with each other and with wider corporate systems?
  4. Can I choose which content management system I want to use?
  5. Does it give me the control, management and content functionality I need?
  6. Will I have to pay extra for this functionality?
  7. Is the technology designed or adapted for my industry sector?
  8. Can I monitor and control the system remotely and in real time?
  9. How quick and easy is it to set up and configure new displays? Can I do it remotely?
  10. How robust and scalable is the technology?
Author: Jeff Hastings, BrightSign

related articles:

popular articles:

Thumbnail-Photo: All knitted and sewn up: an online yarn retailer takes a stationary...
13.07.2020   #online trading #brick and mortar retail

All knitted and sewn up: an online yarn retailer takes a stationary foothold

iXtenso’s interview with Joachim Hansen, retail manager at Hobbii

It’s all about yarn at Hobbii. From now on, the Danish retailer does not just sell exclusively online but also in physical stores. Joachim Hansen describes how digitization and personal contact interact in the retail stores. ...

Thumbnail-Photo: eBay’s management of payments begins scaling globally...
24.07.2020   #online trading #e-commerce

eBay’s management of payments begins scaling globally

Payments initiative reaches a milestone as the Operating Agreement with PayPal expires

Starting today (July 20th), eBay will begin expanding its management of payments around the globe. The company embarked on its journey to manage the end-to-end payments process on its marketplace platform in late 2018 and is already seeing success ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: POS TUNING tuned its pushfeed system
02.07.2020   #product presentation #product classification systems

POS TUNING tuned its pushfeed system

The supplier optimizes the compartment systems C60 and C90

Never change a running system?Who doesn't know this saying? Changing something well-tried always has something to do with risk. The danger that something suddenly doesn't run as well as before is always there. But standstill has never ...

Thumbnail-Photo: Creative criminal meets intelligent security system...
28.05.2020   #security #brick and mortar retail

Creative criminal meets intelligent security system

Interview with Ralph Siegfried, Business Development Manager at Axis Communications GmbH

Stores come in different sizes, have different settings and vary in product selection. That’s also why they need a customized loss prevention and security solution. What are some options for retailers and what key elements do they need to ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Europe to dominate open banking implementation...
26.05.2020   #mobile payment #payment systems

Europe to dominate open banking implementation

Instant messaging users to reach 4.3 billion in 2020, as new payment services emerge

A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. This is a growth of 9 percent year-on-year, largely driven by an increased need for remote ...

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Supplier

Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114