Integrated Systems Europe 2020’s professional development programme will feature over 200 leading experts from a wide variety of disciplines and subject areas across five days of keynotes, conferences, masterclasses, workshops and ...
Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...
The 34th Bonner Management Forum on November 5, 2019, at the Bonn International Science Forum (“Wissenschaftsforum”) centered on artificial intelligence (AI).Themed "Artificial Intelligence - New Age of Customer Experience", ...
Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and ...
Nosto is announcing the general release of its A/B Testing & Optimization (ABTO) solution. The new offering enables digital retailers to execute, optimize, and learn from sophisticated A/B and multivariate tests across Nosto’s complete set ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...
For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...
Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...
The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...
Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...
Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...
"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...
Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...
Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...
Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...
MediaMobz, a leading video content creation platform for content marketing, today officially released its Video Graphics solution. This offer is designed to help marketers quickly create engaging data-driven videos, reduce investment risk and ...
NEXCOM has released the free edition of its digital signage management software, PowerDigiS, to help enhance customer satisfaction and boost sales revenue for small and medium-sized businesses (SMBs) in the retail industry. NEXCOM's ...
Sears announced it will open a new store dedicated to one of its strongest categories – major appliances. Located at 3400 S. College Ave., in Ft. Collins, Colorado, the 10,000 sq.-ft. Sears Appliances store features interactive ...
EllaFashion has launched its EllaFittingRoom system – a smart technology that the company claims revolutionises the way customers and staff use changing room facilities in fashion stores.
The growth in online retailing is putting stationary retail under massive pressure. This means that retailers are being forced to rethink their shop concepts and adapt them to digital developments. The linking of online and offline retail requires the use of new technologies and blends various sales and communication methods.
Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.
Real Digital Media, provider of the enterprise class NEOCAST digital signage platform, and Anthony, a Dover Company, are pleased to introduce the iDOOR, a merchandising solution which incorporates a media player and transparent LCD embedded ...
Elo, a global supplier of digital touchscreen solutions, today announced that Chief Executive Officer Craig Witsoe will deliver a keynote session at the Luxury Interactive Summit in London. Witsoe will share strategies for luxury ...
Customer communication is increasingly influenced by digital media at the store. Whether this happens via app on the customer’s smartphone, on a large flat screen, on a small display at the checkout or on an interactive kiosk – in-store ...
Personalisation is no longer optional for companies who are serious about future-proofing their online strategy, according to findings in a new white paper by digital performance agency, Found. Specifically, with the widely anticipated ...
The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It ...
The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. In the European market, Carrefour market Belgium recently modernised its in-store customer ...
The TV Sign has created a revolutionary and easy to use digital signage solution that will save businesses money while increasing sales. This simple solution is a mini-computer that plugs directly into the HDMI input on any TV and ...
New research from Juniper Research has found that global brand and retail spend on digital marketing activities will reach 200bn dollars this year, up by 15 percent on 2014 levels. The research suite, Digital Retail Marketing: ...
MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, announced that the On The Go Travel Station network has been added to Nielsen’s quarterly Place Based ...
Quantum Retail Technology Inc., the industry’s leading provider of merchandise optimization and inventory solutions for retail has announced that Quantum co-founder Chris Allan has been appointed as its CEO. “Chris was the natural ...
At CeBIT 2015, the world’s largest IT trade fair, STiNO eyevis is showcasing its latest Digital Signage solutions for SMB and Enterprise applications at their booth A49 in Hall 2 and at booth B58 in Hall 2 at the shuttle stand. The company ...
Tyco Retail Solutions will showcase the latest RFID in-store visibility solutions, delivering new actionable insights into inventory, shoppers and shrink at the RETAILTECH JAPAN 2015 event, (Booth RT1409). As retailers increasingly realize value ...
Out of five finalists, each selected in December 2014, Symphony Commerce was selected by several esteemed retail industry leaders as the 2015 winner. The company specializes in enterprise level commerce as a service, and was established in ...
A new BearingPoint Institute report, “Will the pre-millennials save retail?” strongly advises physical retailers to take the initiative and push ideas out to customers and not wait for the market to tell them what to do. The report, ...
STiNO eyevis and MMD jointly showcase Digital Signage solutions at Viscom in Frankfurt from November 5 - 7 at booth 3.1E55. It includes the new iChannel 7 CMS cloud solution, AudioPlay InStore radio cloud service, ePromoter smart remote screen ...
MultiTouch has announced details of its attendance at GITEX 2014 with the debut of a medium MultiTaction iWall. Comprising 9x 55” MultiTaction® displays, the new turnkey MultiTaction iWall has been introduced as a result of requests ...
MultiTouch Ltd, developer of the world’s first modular multi-touch LCD screen for large-scale displays, has announced its attendance at the 6th annual DMEXCO Digital Marketing Exposition & Conference, taking place at Cologne’s ...
ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the results of its Multichannel E-Commerce Study, a survey of more than 200 U.S. and U.K. online ...
As digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of ...
On 12 to 16 September 2014 at IBC in Amsterdam, eyevis presents novelties for demanding visualizations in TV studios, direction rooms, post production and digital signage applications. The new 85’’ Ultra HD displays with 60 Hz, the ...
Engage Production Ltd, specialist in interactive technologies for branded environments, has supplied technology and technical expertise to the world’s first Bloomberg Hub, which has been unveiled at London City Airport. Engage supplied a ...
MultiTouch Ltd, the world leader in interactive display systems, has announced the opening of a new, larger office and showroom in Singapore, further strengthening its commitment to the Asian markets with a planned expansion to its existing sales ...
Arcstream AV, specialist provider of interactive tech and special effects for events and permanent installations, supplied a range of cutting-edge technologies for the Pepsi Experiential Cube. The cube is part of the #LIVEFORNOW campaign, which ...
