Company News • 26.02.2020

When is the customer especially HAPPY?

155.9 million data points from over 1,000 retailers globally reveals happiest and unhappiest retail seasons

Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.

The Finnish technology company, which works with retailers such as Shoe Station, Elkjop, JACK & JONES, and Amazon, analyzed over 155.9 million feedbacks (i.e. presses of its red-to-green smiley face terminals, most recognisably found in airports), in order to reveal happiness levels of retail shoppers and workers during the most intense seasons in the retail calendar.

Supplier
Logo: HappyOrNot

HappyOrNot

Innere Kanalstraße 15
50823 Köln
Germany
A woman in a clothing shop; in front of her a terminal where she can indicate...
Source: HappyOrNot

Customer happiness levels

Analyzing 2019 data for the ten largest consumer spending events according to the NRF (National Retail Federation), HappyOrNot can reveal the following: 

US customer happiness levels for the biggest ten consumer spending events:

  1. Back to College: 86.8 percent
  2. Winter Holidays (Black Friday & Christmas): 85.4 percent
  3. Back to School: 86.8 percent
  4. Mother's Day: 78.1 percent
  5. Easter: 77.6 percent
  6. Valentine's Day: 88.4 percent
  7. Father's Day: 78.5 percent
  8. Graduation: 78.8 percent
  9. Halloween: 88.6 percent
  10. Super Bowl: 78.2 percent

Globally, across the entire year in retail:

    Customers average satisfaction is 87.6 percent.

    Employee average satisfaction is 76.7 percent.

    Customers are happiest at 8am and unhappiest at 6pm.

    Customers are happiest on Thursdays and unhappiest on Sundays.

    Customers are happiest in October and unhappiest in January.

    Employees are happiest at 9am and unhappiest at 7pm.

    Employees are happiest on Tuesdays and unhappiest on Sundays.

    Employees are happiest in October and unhappiest in March.

Heikki Väänänen, CEO and founder of HappyOrNot, comments: “McKinsey research estimates that brands which improve their customer experience can increase revenue by 15 percent and lower costs by 20 percent. Retailers can no longer keep their heads in the sand; they have to listen to their customers needs and adapt to fulfill them. By installing our technology and collecting sophisticated feedback data, a retailer can expect to see customer dissatisfaction decrease by 20 percent within the first year.”

related articles:

popular articles:

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Shopping experience thanks to electronic shelf labels...
10.11.2020   #customer satisfaction #brick and mortar retail

Shopping experience thanks to electronic shelf labels

A unique customer experience at new danish gaming store

At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city. Games N 'Gadgets offers everything within gaming, gadgets and computer ...

Thumbnail-Photo: SALTO renews its commitment to quality management and environmental...
05.10.2020   #security #security technology

SALTO renews its commitment to quality management and environmental responsibility

At SALTO, just as we innovate to deliver market-leading access control solutions, we are determined to lead the way in quality management implementation and environmental efficiency savings

Achieving operational and environmental excellence takes many forms including social, environmental, and economic responsibility – particularly with regard to global sustainability and the environment we operate within. This responsibility ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: Offline stores sales in US department stores decline by 75% in Q2 2020...
25.09.2020   #e-commerce #brick and mortar retail

Offline stores sales in US department stores decline by 75% in Q2 2020

... as e-commerce is set to grow by 20% in 2020

According to the research data analyzed and published by StockApps.com, US department stores reported a 75% drop in sales during Q2 2020. The report estimated a decline of 60% for the whole year, while predicting a 20% increase in e-commerce for the ...

Thumbnail-Photo: Electric vehicles for safe on-the-go food distribution during pandemic...
28.08.2020   #food retail #delivery

Electric vehicles for safe on-the-go food distribution during pandemic

Gallery E vehicles solve food service challenges at universities and corporate campuses this fall

Gallery, the leading innovator of mobile carts for food, beverage and retail businesses, has announced a unique partnership with AYRO, Inc. and Club Car to launch a new line of electric vehicles to help bring food, beverage, and retail merchandising ...

Thumbnail-Photo: IKI selects Reflexis Systems intelligent workforce management to...
13.10.2020   #personnel management #workforce deployment

IKI selects Reflexis Systems intelligent workforce management to optimize labour efficiency

Lithuanian retailer will work with StrongPoint to deploy Reflexis solutions in 228 stores and across 5,000 employees

Reflexis Systems (now part of Zebra Technologies), the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that IKI, one of ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: SPAR grocery store embraces new technologies...
23.09.2020   #digitization #app

SPAR grocery store embraces new technologies

The store has implemented Delfi Technologies' cloud solution and mobile app to manage the store's electronic price tags

This year, the co-operative association Tikøb could celebrate its 100th anniversary. Today, the SPAR grocery store in Tikøb is one of the stores in the chain that is at the forefront when it comes to implementing new technology. Most ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen