Companies tap exclusive creator network to drive e-commerce and lifestyle content
28.03.2023 - 30.03.2023 | Paris, France
With the right seasoning, you can inspire customers and increase sales
Directly connect digital assets across e-commerce and web platforms
If you want to sell, you have to captivate, convince and inspire
DMWF Europe at the RAI in Amsterdam on 21-22 November
Bringing together the brightest minds in digital marketing
Insights to prepare your holiday ecommerce plan
Evolving grocery shopping from transactional to inspirational
Branding is key to standing out in today’s competitive business landscape and forming an enduring relationship with customers. A strong brand identity not only raises awareness about what you do and what you stand for, but also increases ...
Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...
Search requests via voice assistants such as Alexa, Siri, Cortana and Co. continue to rise – voice search therefore is one of the most important trends in online marketing 2021. With voice search SEO, companies can sustainably benefit from ...
The majority (79%) of online shoppers reveal that user-generated content (UGC) such as images and videos from other consumers highly impacts their purchasing decisions according to new research. But only 9% say the same for content produced by ...
For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...
You think modern content marketing on digital screens at the point of sale (POS) is reserved for big brands and not for small retailers? Not at all, says Nils Drosin, Co-Founder and CEO of 4Dmagic. He is convinced that if retailers use their ...
A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...
One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...
The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...
Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...
Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...
It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...
What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...
The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...
While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...
Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...
In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the ...
Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the ...
