In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the launch of the Coupon Industry Resource Library (CIRL).
This multimedia library is available to members through the ACP website. Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including:
Multimedia library as resource for various information
The CIRL is a new “go to” resource for minimizing risks by following best practices, expanding industry expertise, and monitoring consumer insight. It also helps with staying abreast of changes in the industry and filling knowledge gaps for new employees or those new to coupons.
“This multimedia library was built by industry leaders over multiple years and now provides easy access in a safe environment,” said John Morgan, ACP Executive Director. “The content will be maintained, updated and expanded over time.”
Efficiency Best Practices
- Planning
- Family Codes
- GS1 Databar
- Processing
- Coupon Fraud
- Digital Paperless Coupons – Digital Rebates
- Development of New Universal Paperless Coupon Process and Standard
- General Topics
Effectiveness Best Practices
- Consumer Trends & Insights
- Omnichannel
- eCommerce
- Shopper Marketing
- Case Studies
The Association of Coupon Professionals is an industry trade organization whose manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool. ACP members can access the library at http://couponpros.org/industry-resource-library/ while non-member industry participants are invited to learn more about joining ACP at www.couponpros.org.
