Video • 08.03.2017
Visual Merchandising: Using a good story to stimulate the customer's imagination
It is all about the best decoration, because you buy with your eyes first
In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates how brick and mortar retailers can gain the customer’s attention.
channels: sales promotion, iXtenso videos, visual merchandising, mannequins
