Video • 08.03.2017

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates how brick and mortar retailers can gain the customer’s attention.

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