Company News • 05.12.2017

The high street surveillance revolution

A journey towards intelligence

There is a great competitive force at work against high street retailers, one that continues to tempt customers into spending their hard-earned cash elsewhere. This is of course online shopping, with online sales rising 17 per cent following a decline in high street footfall in 2016. The proliferation of smart devices has further fuelled the decline, with sales originating from smartphones skyrocketing by 69 per cent.

Supplier
Logo: Axis Communications GmbH

Axis Communications GmbH

Adalperostraße 86
85737 Ismaning
Germany
Photo: Pedestrians walking on the street in downtown; copyright: panthermedia....
Source: panthermedia.net / Madrabothair

A clear reason for online retail’s continued success is the amount of intelligence that can be gathered about a shopper’s online behaviour, such as which items they’ve looked at, what they add to their online basket, what was removed and how they navigated to the page in the first instance. In order for the high street to compete, it must become as intelligent as its online counterpart. The good news is the technology needed to achieve this already exists. The better news is that high street retailers are probably already using it, many just don’t realise it yet.

Achieving more from a network camera installation

Within the retail sphere, video surveillance has traditionally been used for safety and security purposes. This means security teams have greatly impacted the procurement process and tended to be the main users of CCTV or IP camera technology. The key to enabling the intelligent high street is educating those retailers regarding how they can utilise what they already have in a more effective way to garner additional business insights, far beyond traditional security practices.

An example of this in practice can be seen at Rajalla På Gränsen, one of the first shopping centres in Europe to deploy a network video solution that combines facial recognition and people counting. The use of analytical technologies on IP-enabled security cameras has allowed the shopping centre to learn more about its visitors, therefore improving the overall shopping experience. This has been done by analysing information about visitor numbers, statistics about the time of day they visit, as well as their customer profile and even insights regarding their facial expressions and emotions.

Working together to compete with online retailers

Real-time analytics is the vital link in the chain on the journey to an intelligent high street. A wealth of basic, yet extremely useful, data is already available if a store is using network camera technology. The problem is many retailers aren’t yet taking advantage of this information, unaware of the possibilities to turn that data into valuable business insight. Education will be key to changing this, and with the use of analytics set to rise, retailers will soon seek to gain additional value from their surveillance installation, if they are to effectively compete with the online retail market.

related articles:

popular articles:

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Thumbnail-Photo: Overspending is common when shopping online
25.06.2019   #online trading #customer analysis

Overspending is common when shopping online

Report on digital spending and its impact on American's credit card debt

About 2 in 5 (42 percent) of consumers admit blowing their budgets while online shopping in the past 6 months, according to new research from CouponFollow, an online couponing platform. The new report surveyed over 1,700 American consumers on their ...

Thumbnail-Photo: Stores with employee background checks favored...
17.06.2019   #security #customer satisfaction

Stores with employee background checks favored

Sterling’s 2019 ‘Retail Industry Screening’ survey

Sterling, expert in background and identity services, today released the results of its 2019 ‘Retail Industry Screening’ survey. An inaugural initiative, the survey examines Americans’ perspectives, experiences and concerns related ...

Thumbnail-Photo: Consumers demand sustainable fashion but won’t pay more...
28.06.2019   #sustainability #fashion

Consumers demand sustainable fashion but won’t pay more

Top five demands for the industry to become more sustainable

New research suggests over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29 percent of these ...

Thumbnail-Photo: Product ratings: customer-centricity is important...
29.05.2019   #customer relationship management #marketing

Product ratings: customer-centricity is important

Global product ratings study: companies being pushed toward increased customer-centricity

Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn