retail salsa – Spice up your community • 03.09.2022

Omnichannel: The right herbal mix of online and offline

Convenient shopping and service experience across all channels

Shopping today is more diverse than ever, and customers expect a comprehensive experience, not only at home or on the go when shopping online, but also directly in the store. The boundaries between offline and online are becoming increasingly blurred. But with a sophisticated omnichannel concept, the user experience in turn becomes a new whole.

If omnichannel marketing is used correctly, it noticeably improves the shopping experience and can lead to larger shopping baskets. Customers appreciate it when all relevant information is available to them on all channels. If you manage to pick up your clientele across all channels, this is an essential step towards the success of your business.

You want to appeal to every taste of your clientele? Together with our experts, we’ll get your herb garden blooming: with an optimal customer approach, a convenient shopping and service experience, and the appropriate IT equipment.

Participation in the Webtalk retail salsa: omnichannel on 19.10.2022 at 4 p.m. CET is free of charge after registration! The language of the talk is yet to be announced.


Thyme, oregano or rosemary? – Questions about the right omnichannel herbal mix:

  • Which (digital) touchpoints are particularly important for my clientele?
  • How can I best link the on-site shopping experience with digital components?
  • What new apps or software applications can I profitably implement in my business?
  • Do my employees need to take on new tasks or receive training as a result of the new digital possibilities?
  • What impact will an omnichannel strategy have on my business processes?
  • How can I start with simple means and offer targeted omnichannel services?


Supplier
Logo: EuroShop

EuroShop

Stockumer Kirchstraße 61
40474 Düsseldorf
Germany
Logo: iXtenso - retail trends

iXtenso - retail trends

Heilsbachstraße 22-24
53123 Bonn
Germany

You can't be there on 2022/10/19?

Register anyway and get your personal access to the on-demand video after the talk.

Wanna be part of retail salsa, too? Then take a look here:

Photo: Omnichannel: The right herbal mix of online and offline...


Be there and join our discussion!

Register now at www.retail-salsa.com.

Do you have specific questions on clever instore marketing strategies? Feel free to send them in advance to service@retail-salsa.de. We will find answers in with our experts.


Your hosts

"retail salsa – Spice up your Community" is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don't make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – retail trends and EuroShop – The world’s no.1 retail trade fair.

related articles:

popular articles:

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: ISE 2024 - the future of retail
23.10.2023   #online trading #Tech in Retail

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ...

Thumbnail-Photo: Social Commerce: Community sells?
04.10.2023   #online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

For a long time it was said that fast or even "same day delivery is the key". For Fabian Mischler, this is no longer the only key to satisfied customers. In an interview, the CEO of the social commerce platform ooblee told us why community ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Black Friday and Cyber Monday: Minimize mistakes, maximize success...
11.10.2023   #e-commerce #customer satisfaction

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

The promotion days on November 24 and 27 raise the sales hopes of many retailers. Despite the huge potential, these events can also be a challenge. Competition is fierce, customers are critical and expect exceptional deals. Mistakes in preparation ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...