Company News • 20.05.2015

Major travel providers fail to keep up with the times

UK’s top 8 youth travel providers are failing to provide sufficient mobile and social support

The report unveils that mobile solutions are critical in all stages of the...
The report unveils that mobile solutions are critical in all stages of the booking lifecycle.
Source: USIO

London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings.

The millennial travel demographic represent a growing proportion of today’s holiday goers. They are an audience that have grown up with technology, and this forms a key element of their decision making process. As a result, they expect easy to use, logical and smooth user experiences.

The report unveils that mobile solutions are critical in all stages of the booking lifecycle, but despite this, very few travel providers provide a robust solution. The report also surprisingly uncovers that many travel providers do not use video content, a key influencer for travellers, as well as social engagement and active areas for users to continue their research once their trip is booked. 

On the report's findings Usio’s Managing Director, Robert Elding said, “The report highlights that many of the big players are not providing the required support for their users. We were surprised at the lack of focus on mobile and video, which should be a key influencer for this target group."

Improvements to the test group propositions should include providing travellers with inspiration for adventure, a clear search function as a starting point, ways to share results with social channels, special offers, post booking travel advice, and a bespoke service based on user preferences. In a world where an online purchase is very much about the customer experience and where social marketing, video content and community-based information is becoming more important; it is clear that youth travel sites could drastically improve in these areas.

As technological developments continue to move so quickly, the winner will be the travel agent that is proactive rather than reactive to digital trends. These providers will build more meaningful relationships with travellers and reap the rewards in terms of turnover and customer engagement.

For the full millennial travel report please go to usio.com.

Source: USIO

related articles:

popular articles:

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: 2nd World Retail Forum, Amsterdam
07.03.2019   #event #artificial intelligence

2nd World Retail Forum, Amsterdam

The latest developments in the industry

World Retail Forum is a platform for retail professionals from across the globe to come together, share experiences and learn from top industry leaders and retail gurus. ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: Students create packaging of the future
07.03.2019   #sustainability #design

Students create packaging of the future

Annual design competition PIDA

What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by ...

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #pos marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg