News • 09.02.2018

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

Photo: H&M to provide outfits for Swedish teams
Source: H&M

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure. The pieces are developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection.

“It is such an honor for H&M to dress both the Swedish Olympians and Paralympians for the upcoming Games in PyeongChang. The designs will bring together sport, functionality and fashion and have Swedish heritage as a proud influence on the collection,” says Pernilla Wohlfahrt, H&M’s Design Director.

The collaboration between H&M and the Swedish Olympic Committee started in 2013. Since then H&M has created the collections for the games in Sochi 2014 as well as the games in Rio 2016. H&M has also in-between these games created collections for six youth games.

“PyeongChang 2018 marks the third time H&M will dress Team Sweden. H&M brings fashion to the Olympics in a completely new manner. We are looking forward to getting dressed up in their new designs in February,” says Anna Lundin, Marketing and Communication Executive at the Swedish Olympic Committee.

“Being part of a big nations team, when all sports come together and to be representing your country; that´s what makes the Olympic Games special. The clothes are important for building that team spirit and H&M are awesome at creating that feeling. Their designs will make us want to go for gold. The Swedish team will for sure wear the clothing with pride,” says Henrik Harlaut, Swedish Olympic Team freestyle skiing, ski slopestyle.

Source: H&M

related articles:

popular articles:

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: PANORAMA Berlin January 15-17, 2019
19.12.2018   #event #fashion

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...