Company News • 18.12.2013
Engage Production builds ‘virtual changing room’ for luxury retail park
Augmented reality utilised to create new retail experience
Engage Production Ltd, specialist in interactive technologies for branded environments, was recently commissioned by Avantgarde Middle East to build a ‘virtual changing room’, or Virtual Style Pod, showcased at luxury retail destination The Galleria, on Al Maryah Island, Abu Dhabi from 26th September to 12th October 2013.
A new retail experience, the Virtual Style Pod enables visitors to click through a range of clothing – with the world’s first ‘accurate cloth simulation’ – and accessories while a 3D ‘virtual styling’ expert assists with fit and colour.
A video of the installation can be viewed here.
Built by exclusive UK distribution partner Engage Production, with Space3D supplying its Fashion3D application under licence as the core software that Engage built upon and Avantgarde Middle East responsible for concept creation, project management, and hosting, the Virtual Style Pod is a technologically advanced system, which brings together the virtual and physical worlds. Utilising a life-size screen mirror, augmented reality software overlays the user’s image with realistic 3D renders of clothing. It enables users to quickly create outfits by mixing and matching a wide range of garments from the host’s inventory.
Utilisation of mobile engagement and social media allows Virtual Style Pod hosts to further increase conversions through follow up marketing activities such as sending users selective reminders about items they ‘tried on’ and related marketing materials.
“It’s a huge privilege to be asked to build the Virtual Style Pod in such a fabulous location as The Galleria,” comments Steve Blyth, managing director of Engage. “Shoppers loved the convenience it offers and were clearly wowed by the technology. From all the feedback we’ve received, I’m confident we helped to deliver a truly terrific experience.”
Source: Engage Production Ltd
channels: POS systems
