Company News • 01.10.2015

Augmented advertising solution for British retailers

Monetise floor space more effectively

The partnership was announced at a UK launch event held at the Finnish...
The partnership was announced at a UK launch event held at the Finnish Ambassador's Residence with big-brand retailers including Ted Baker and Dune and Walkbase customers in attendance.
Source: Walkbase

Walkbase and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens.

New Walkbase Advertising technology together with Samsung's in-store digital signage will transform how retailers, particularly supermarkets and shopping centres, operate in-store advertising and sell it to retail brands. The platform anonymously analyses customer behaviour through Wi-Fi signals from customer smartphones. Insights including the paths customers take, what they look at and when they arrive form the basis of behaviour-based shopper profiles.

The profiling data is then used to sell advertising on digital signage in-store based on the profiling information, giving control back to the retailers on how they sell their digital media. On-going analytics can be fed into marketing and content management systems, allowing the campaign to be constantly updated - ensuring maximum impact.

Working in partnership with Samsung, Walkbase is supporting the high-street as it looks at ways to implement cutting edge technology to enhance the consumer experience. "Our technology exists to enable retailers to understand their shoppers' behaviour far better when they enter a store" said Adrian James, UK Managing Director at Walkbase. "With Wi-Fi analytics, we can accurately measure ad impressions, such as how many people see an ad at any given time, and what were the subsequent behavioural patterns within the entire store. This means we can give retailers more granular data than ever before, helping them to understand how the in-store experience impacts conversion and to tailor advertising accordingly - creating the ultimate personal experience for the customer."

Samsung and Walkbase are already in discussions with several major retail and food brands that are keen to implement the proposition.

Source: Walkbase

related articles:

popular articles:

Thumbnail-Photo: New type of pedestrian drive
14.06.2021   #e-commerce #customer satisfaction

New type of pedestrian drive

Carrefour partners with La Poste to launch the Pickup drive

Carrefour has teamed up with La Poste via its subsidiary Pickup to create a new nationwide partnership to launch a new Pedestrian drive business model. Henceforth, customers will be able to visit “Pickup drives” to access several local ...

Thumbnail-Photo: Cash versus cashless: payment attitudes of European consumers...
06.05.2021   #coronavirus #smartphone

Cash versus cashless: payment attitudes of European consumers

Contactless payment methods are gaining importance, but cash has not yet been written off

In 2019, the European Central Bank (ECB) conducted a study on the payment attitudes of consumers in the euro area. The study called SPACE assesses consumers’ use of cash and non-cash payment instruments at the level of each participating euro ...

Thumbnail-Photo: Gen Z shopping journeys start on Social Media...
28.05.2021   #online trading #e-commerce

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...

Thumbnail-Photo: No business intelligence, no future
05.04.2021   #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click".  Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: Employment situation in the U.S. in June 2021 due to Corona pandemic...
20.07.2021   #brick and mortar retail #retail

Employment situation in the U.S. in June 2021 due to Corona pandemic

Worse numbers compared to pre-pandemic level but recovery is in progress

Total nonfarm payroll employment rose by 850,000 in June 2021 compared to May, and the unemployment rate was little changed at 5.9 percent, the U.S. Bureau of Labor Statistics reported. Notable job gains occurred in leisure and hospitality, public ...

Thumbnail-Photo: Magical shopping experience
10.06.2021   #customer satisfaction #app

Magical shopping experience

Finally Harry Potter fans can visit the official Harry Potter flagship store New York City

Harry Potter New York will set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products - inviting fans to experience the Wizarding World in a ...

Thumbnail-Photo: Digital signage creates more time for customers at 3...
20.06.2021   #customer satisfaction #digital signage

Digital signage creates more time for customers at 3

Telecommunication company 3 relies on electronic price tags

The staff members in the telecommunications company 3's stores do not have to worry about updating product information or prices, as all the stores have installed electronic price tags from the IT company Delfi Technologies. The stores can ...

Thumbnail-Photo: Shopping experience with interactive digital signage applications...
25.05.2021   #digital signage #brick and mortar retail

Shopping experience with interactive digital signage applications

Using lift & learn features and smart mirrors to activate customers

The advantage in traditional stores: customers can examine the items and pick them up. The advantage in e-commerce: There is a wide range of products and information. With the use of digital signage solutions, these two advantages can be ...

Thumbnail-Photo: One-third of consumers will increasingly use buy online, pickup-in store...
13.04.2021   #coronavirus #services

One-third of consumers will increasingly use buy online, pickup-in store services

Consumer surveys on order pick-up preferences and BOPIS

The global pandemic has drastically changed consumer behaviors – most notably, the way in which we shop. In fact, U.S. ecommerce sales increased more last year than they have in the past two decades – and Buy Online, Pickup In-Store ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne