Marketing

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

Photo: Between tradition and transformation: how Fissler is rethinking...

Between tradition and transformation: how Fissler is rethinking omnichannel

On the way to a cross-channel brand presence in the age of digital commerce

Customer loyalty at eye level: Why WhatsApp is becoming indispensable for retailers

Christian Strauch from hellomateo in an interview about the role of WhatsApp along the customer journey - from personal contact to conversational commerce

Experience fulfillment up close: From order to delivery

My journey through the Fulfillment 360° LIVE Experience

Photo: Retail Together – NRF 2025: Retail’s Big Show Europe: Shaping the...

"Retail Together" – NRF 2025: Retail’s Big Show Europe: Shaping the Future of Commerce

Europe’s leading retail event unites global industry leaders to shape the future of connected commerce

Inside DSS Europe 2025: Innovation, Insight & Industry Game-Changers

Exploring the Strategic Shifts Defining the Future of Digital Signage – From AI to Managed Services

Thank you for a wonderful e-Commerce Day!

2,000 participants. Countless impulses. A day that connects.

TikTok Shop - cool, clever ... and somehow also a little unsettling

A commentary by iXtenso editor Lena Schmidt

Vending machines tested by iXtenso

Undeliverable parcels, thrills and the question: is the secret worth it?

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ISE 2025 Showcases ‘The Connected Classroom – powered by Logitech’: A Collaboration for Social Impact Through Technology and Education

Integrated Systems Europe and Logitech join forces to highlight technology’s role in making a lasting impact on connectivity, engagement, and new ways of learning in educational environments.

Photo: How to prepare your online store for the Accessibility Improvement Act...

How to prepare your online store for the Accessibility Improvement Act 2025

Meet legal requirements and increase your sales at the same time

E-commerce in transition? Trends and challenges for retailers

How Douglas, Shopify, Kapten & Son/Charles and Google see the current market

Photo: More than just inspiration: What makes Pinterest a successful...

More than just inspiration: What makes Pinterest a successful performance marketing channel?

How to reach targeted customers and influence their purchasing decisions

Mystery box vending machines: Surprise pack with a success factor?

New trend tested by iXtenso

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Loss prevention with new AI solution

Innovation from Zebra for fast data-driven decisions

Glory receives 2024 Red Dot award for Product Design

Glory’s new CI-X Series of retail cash recycling solutions have been awarded a “Red Dot Design Award 2024”, in the product design category.

Communication at the POS in focus at Meto

Extenda Retail expands into the German market

New leadership and innovative POS solutions

Sustainable printers for mindful consumers

Interview with Bixolon

Cash management made easy?

Interview with APG

Simple integration of POS-systems

Interview with Star Micronics

Accurate and frictionless user experience

Interview with Toshiba

Rethinking advertising communication?

Interview with Online Software

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

5 tips for successful TikTok marketing for your online store

How to gain loyal fans for your brand

Be different – be successful

10 examples of how retailers can differentiate themselves in the market with unique shopping experiences

LVMH and Epic Games announce strategic partnership

Companies aim to transform Maisons’ creative pipeline and customer experiences

Photo: Perfect Corp. and Warner Bros. partner for interactive AR movie try-on...

Perfect Corp. and Warner Bros. partner for interactive AR movie try-on experience

YouCam Apps launches an exclusive collection of AR movie effects for Warner Bros. The Flash

New GS1 Germany requirements in force for better data quality

Brands facing new challenges to providing product content to German retailers through the GDSN

MikMak rolls out e-commerce acceleration platform

Platform offers brands insights that drive business performance

Automation: Is this the future of shopping?

On the shortcomings and advantages of autonomous store concepts

Metyis Campus with Hugo Boss as partner and investor

Premium lifestyle company invests 15 million euros in 'Digital Campus'

Extenda Retail launches loss prevention engine

Industry leader in retail software development, launches a revolutionary self service and loss prevention (SSLP) solution, powered by machine learning to tackle self-service retail challenges