Together, myThings and TagMan enable advertisers to increase revenues up to 15% by going beyond 'last click' marketing.
myThings, a global leader in customized programmatic ad solutions, and Tagman, a leading provider of tag management, marketing data, and marketing attribution solutions, today announced a strategic partnership that will offer myThings' customers complimentary access to TagMan's Visual Insights Suite (VIS) marketing analytics dashboard. The joint offering will enable advertisers to look beyond the last click and drive incremental revenue by adjusting their marketing mix.
Using TagMan's VIS, marketers will gain a fully transparent picture of the impact that different touch points along the customer journey - such as display ads, search, email, social media - are having on the users' final conversion. By using the VIS platform, advertisers can see which vendors played what role leading to a conversion - be it Introductions (first click) , Assists (mid journey) or last click touch points - and adjust their attribution model accordingly.
In addition, TagMan's ROI and CPA Dashboard displays and compares vendor performance and KPIs for multiple attribution models, helping advertisers to make informed decisions about the marketing mix that will best serve their business goals.
"The collaboration with TagMan will empower our customers by providing them with more campaign insights and the ability to grow revenues by tuning their marketing mix," said myThings CEO Benny Arbel. "Now our customers will gain a better understanding of the contribution to incremental sales made by the different marketing channels along the customer journey, and make informed marketing investment decisions."
"myThings' vision of delivering greater transparency in its customized programmatic ad solutions echoes our belief that advertisers should have greater control and clarity over their marketing data," said TagMan CEO Jon Baron. "We are delighted to be partnering with myThings, the early results are exciting, and together we look forward to helping advertisers grow revenues through more effective management of their digital marketing."
Source: www.mythings.com
