3D body models • 13.07.2018

Perfectly fitting clothes to prevent retail returns

Product recommendations based on a person’s body data

Interview with René Stampfl, Sales Director at Fision Technologies

How wonderful it would be if the clothes you order online would fit you perfectly right out of the box. What sounds like wishful thinking, could soon become a reality. The start-up Fision Technologies uses artificial intelligence (AI) to create 3D models of a person’s body to support consumers in finding items in the right size online, thus reducing the return rate for retailers.

iXtenso spoke with René Stampfl, Sales Director at Fision Technologie about the goals of the two-and-a-half-year-old Swiss company.

René, what was your motivation to start this business?

René Stampfl; copyright: René Stampfl / Fision Technologies...
René Stampfl, Sales Director at Fision Technologies
Source: René Stampfl / Fision Technologies

René Stampfl: Our solution is designed to give online retail businesses a tool and resource to get a handle on the often horrific return rates they have to deal with. On the one hand, we are catering to retailers and brands that want to reduce both the costs for return management and their ecological footprint. On the other hand, we also focus on the end-user, who doesn’t want to return packages at the post office because he or she had to order items in two different sizes. At the moment, online retail only has a limited number of options to give customers size recommendations or to let them virtually try on clothing based on their own body physique.

How does your solution help solve this problem?

Our Size Advisor gives size recommendations. In the future, the tool will also provide the option of virtually trying on clothes by using a combination of visualization and measurement technology.

Please tell us exactly how the Size Advisor works.

The first step is a body scan. The user is guided step by step through the application. The person initially manually enters his or her gender and height. Then he or she either takes a selfie or another person can take a picture for them. You can do this using a laptop camera or your smartphone. The system requires a front and a side profile view. It is crucial for the person to be fully inside the frame.

For now, the customer still needs to wear tight-fitting clothes to create an accurate model. However, we are diligently working on a solution that will considerably loosen this requirement. A lifelike 3D model for each person is subsequently generated in the background. All of this takes place on our servers and not on the user's device. Afterwards, the user can already view data about his/her arm length, bust and waist circumference etc.

How can customers use this data when they shop?

Once you have been measured and once our solution has been integrated into the systems of various retailers, customers can access their main user profile at any time. Customers only have to click on a "What’s my size” button and then receive a size suggestion for the desired product.

How does the system configure the 3D model?

Due to data protection concerns, we first make the face unrecognizable. The image is subsequently encrypted and sent to our servers. Via AI or face recognition, we then define the person in the image and the background. Based on that, we extract the body silhouette of the person.

This process is followed by a comparison with a 3D avatar database. A brand-new model is subsequently generated from the building blocks of existing avatars. In doing so, each person gets his or her very own personalized avatar.

Photo
Source: Fision Technologies

Does your solution also factor in so-called problem areas of the body or country-specific clothing sizes and fits?

Yes, the solution also incorporates problem areas. This is definitely not a trivial matter. The second data pool that we add to the matching includes apparel data, meaning key clothing dimensions. All garments vary and you need to assess the relevant clothing measurements to ensure that you have the correct fit for this specific item.

Here is an example: If a man has a larger waist, his chest is no longer the crucial measurement, it’s the waist measurement that actually drives the proper size. The software compares the body measurements with the clothing measurements and subsequently determines the key body measurement (chest or waist). It detects individual physical features and uses them to give different size recommendations.

Do you obtain this data from the manufacturers?

Yes, we do. Right now, we use clothing size charts provided by the manufacturer. However, we are also working on an intelligent approach to create specific templates, for a T-shirt, a shirt or jacket for example. Empirically, this allows us to conclude how the garment is worn and when it fits well. We feed the model with these findings. We want to evolve and progress to where we become increasingly independent from the clothing size charts.

Can this solution be integrated into any online store or app?

Both software solutions – for measurement and visualization - can easily be integrated into the websites of retailers or brand manufacturers with just a few lines of code. We also provide a separate app that our clients can refer to.

When can users expect a virtual dressing room?

We are currently collaborating with our first clients to combine the avatar and virtual garment and create a virtual dressing room. We expect to go online with a first product by the end of this year.

Advertisement
Interview: Melanie Günther; iXtenso – Magazine for Retailers

related articles:

popular articles:

Thumbnail: Photo: APG at the Paris Retail Week

Company News • 07.09.2018

APG at the Paris Retail Week

APG cash drawer to showcase queue reducing solutions

Thumbnail: Photo: Preventing food waste: It’s ecological, social and saves resources...

Interview • 07.09.2018

Preventing food waste: It’s ecological, social and saves resources

SirPlus fights retail food waste

Thumbnail: Photo: Europe: Nine out of ten largest grocery chains go for an APG cash drawer...

Company News • 05.07.2018

Europe: Nine out of ten largest grocery chains go for an APG cash drawer

Long relationship with APG’s bespoke products

Thumbnail: Photo: Brand reputation and control over the purchase dictate shoppers’...

News • 26.09.2018

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

Thumbnail: Photo: New Sales Director at Mood Media

Company News • 29.06.2018

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Thumbnail: Photo: Retail markets use of blockchain technology

News • 26.07.2018

Retail market's use of blockchain technology

Data projects is primed for huge growth

Thumbnail: Photo: Does your vendor deliver partner value?

Company News • 19.07.2018

Does your vendor deliver partner value?

7 ways to check

Thumbnail: Photo: New Packaging Act in Germany: Online retailers must register...

Legislation amendment in 2019 • 23.07.2018

New Packaging Act in Germany: Online retailers must register

In the future, it will be public record whether companies license their packaging

Thumbnail: Photo: Mergers and acquisitions expected to drive growth...

News • 24.07.2018

Mergers and acquisitions expected to drive growth

Retailers look to new technologies and improving customer experience

Thumbnail: Photo: Cotton USA reveals latest UK shopping trends...

News • 03.08.2018

Cotton USA reveals latest UK shopping trends

Man-made fibres are falling out of fashion, as more UK consumers choose natural materials

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen