Interview • 19.08.2019

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

Black-and-white image of a man with glasses and beard smiling into the camera...
Alexander Schneider, CEO and founder of rapitag
Source: rapitag

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require convenience, speed and product availability. The Munich-based company rapitag is keen to satisfy these expectations and offers a mobile self-checkout solution including security tag removal.

In an interview the company’s CEO and founder Alexander Schneider discusses security, the advantages of IoT technologies and what will be essential for retailers in the future.

Mr Schneider, what does a POS system need to be able to do today?

Alexander Schneider: Good POS systems must rise to the challenges posed by the change in consumer behaviour and satisfying current industry standards – and interlink online and offline. They must put the customer centre stage and be developed into mobile POS terminals, with the assistance of IoT technologies, for example, and make easy mobile payment and the benefits of online shopping available in brick-and-mortar retail outlets too. The highest security standards are required for POS systems to reduce the high theft rate. Securely networking and digitalising physical stores will be the main requirement that retailers have of POS systems in the future.

More and more retailers are focusing on mobile or hybrid POS terminals or IoT technologies. What specific advantages do these solutions offer the retailer?

For retailers, the key advantage of mobile POS terminals is that they increase customer satisfaction through simple mobile payment options, thus increasing long-term customer loyalty. By dispensing with classic terminals retailers can also expand sales areas and make cost savings. The use of IoT technologies such as those we are working on at rapitag deliver further benefits through the efficient interlinking of online and offline customer journeys.

This enables retailers to obtain valuable real customer data. And by analysing this data they are able to approach customers in a targeted manner, while it also provides an important foundation for business and marketing decisions. Retailers improve their service quality and achieve bespoke omnichannel shopping experiences. And through the use of smart technologies they also improve their sales, further reduce costs and make their business success measurable.

"Products themselves are increasingly becoming the POS. In conjunction with networked customers this trend towards networked products has huge potential and opens up completely new opportunities for retailers and consumers." - Alexander Schneider on trends at the POS
white smartphone with open shopping app on light background...
Shaping the future of retail: rapitag wants to bring solution-oriented products and features to the market.
Source: rapitag

In addition to the right hardware – which operating system do you think is best suited for professional use in the retail sector?

The technological trend is away from the staffed checkout as the central point of sale to self-checkout terminals. For retailers it is essential to first invest in a solid technical foundation: lots of ERP and merchandise management systems are antiquated, checkouts run on Linux and there is no link to the online store. That’s why at rapitag we are pursuing the approach of an integration via standardised APIs. It isn’t possible to generalise about the most appropriate system for individual retailers. This depends on the individual requirements, business models and customer groups of the retailers in question.

What else is happening with the POS?

As I said: the trend is towards “mobile-first”. Mobile POS systems or mobile self-checkout technologies are increasingly moving centre stage as they best satisfy customer requirements and deliver competitive advantages for retailers. As most of the solutions currently available on the market fail when trialled due to the massive rise in theft rates, security standards will play a key role in future. We are responding to this problem with the world’s most successful IoT anti-theft device.

IoT technologies are becoming increasingly popular in general as they offer further advantages compared with mobile systems. IoT solutions make it possible to network individual products and to link several POS. In addition, products themselves are increasingly becoming the POS. In conjunction with networked customers this trend towards networked products has huge potential and opens up completely new opportunities for retailers and consumers.

What are your plans for the future?

Since it was established in 2016 rapitag has grown rapidly and become established as a leading technology supplier and the partner of international retailers. We are currently moving into the American market and are implementing further Future Stores worldwide. In addition, we are optimising our security tags for various fields, from the fashion industry to the food retail sector.

The purchasing behaviour of consumers will change further. And we will optimise and further develop our products accordingly. We will continue to pursue our trailblazing vision for actively shaping the future of retail in tandem with strong partners such as SAP and Microsoft and to work on solution-oriented new features and products which best meet the changing needs of our customers and transform the retail industry.

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: Robotic pick-up points as solution for increase in demand for last mile...
07.04.2022   #e-commerce #Tech in Retail

Robotic pick-up points as solution for increase in demand for last mile delivery

Consumers expect fast and easy 24/7 order collection, says Retail Robotics

Retail Robotics shares new insights on robotic innovations, which can solve problems of so-called "last-mile" and revolutionize global delivery infrastructure for e-commerce and e-grocery. It addresses big challenges the market is ...

Thumbnail-Photo: From smart vending to eco-friendly deliveries...
12.05.2022   #retail #sustainability

From smart vending to eco-friendly deliveries

New report unveils consumer demand for IoT-enabled, next level retail experiences

Wireless Logic research shows British consumers increasingly want ‘Everything Now’; Significant opportunity for service providers to recommend the right IoT solutions backed by ultra-resilient cellular connectivity to help retailers stay ...

Thumbnail-Photo: Pop-up eye testing kiosks by Swedish tech company ieye...
12.07.2022   #Tech in Retail #kiosk terminals

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...

Thumbnail-Photo: Audio systems for more safety at all levels
18.07.2022   #security #Tech in Retail

Audio systems for more safety at all levels

Axis Communications presented loudspeaker systems and access control at EuroCIS 2022

Automated loudspeaker systems and access controls can fulfil a wide variety of functions – from goods security to employee control to monitoring of business premises. Axis Communications develops such systems. At EuroCIS 2022, we spoke ...

Thumbnail-Photo: Turn the watch with a twist of the wrist
23.05.2022   #e-commerce #Tech in Retail

Turn the watch with a twist of the wrist

Interview about gesture control in product viewing

The Berlin-based company Garamantis has equipped a luxury watch store in Hong Kong with gesture control for product viewing. The technology allows the valuable watches to be viewed from all sides without having to touch them - important aspects in ...

Thumbnail-Photo: Always an open door
01.06.2022   #Tech in Retail #EuroCIS

Always an open door

Fully automated systems make it possible

Shopping when you want - that is every customer's dream. To enable retailers to fulfil this wish for their customers, Knapp Smart Solutions has developed a fully automated robot system. This way, retailers can reach their customers even outside ...

Thumbnail-Photo: Alimentation Couche-Tard to roll out smart checkout...
13.06.2022   #Tech in Retail #self-checkout systems

Alimentation Couche-Tard to roll out smart checkout

More than 7,000 stores will get new checkouts using Mashgin's AI-powered technology

Alimentation Couche-Tard Inc. announced it will deploy more than 10,000 Mashgin Touchless Checkout Systems branded as "Smart Checkout," to over 7,000 of its Circle K and Couche-Tard stores during the next three years. The AI-powered ...

Thumbnail-Photo: retail trends 1/2022: Focus EuroCIS 2022
23.05.2022   #sustainability #personnel management

retail trends 1/2022: Focus "EuroCIS 2022"

The latest issue with tips, ideas and trends for and from the retail technology industry

In our latest retail trends, we show you once again what's driving the industry: You can expect photo spreads from international stores, reports on trend topics such as "visual search", "livestream shopping" and ...

Thumbnail-Photo: Save costs with modern technologies
01.05.2022   #retail #personnel management

Save costs with modern technologies

Turning physical stores into digital assets - 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: AI-powered product recommendations for better sleep...
28.07.2022   #Tech in Retail #artificial intelligence

AI-powered product recommendations for better sleep

Reshaping the mattress industry with 3D avatar technology and biomechanics-based simulations

With integration online and in physical Swiss Sense stores, the MQ Fit solution enables highly personalized shopping experience on every sales channel and offers precise product recommendations, making it easier for consumers to find their perfect ...

Supplier

SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
salsify
salsify
7 rue de Madrid
75008 Paris
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
BIXOLON Europe GmbH
Tiefenbroicher Weg 35
40472 Düsseldorf
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn