Interview • 19.08.2019

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

Black-and-white image of a man with glasses and beard smiling into the camera...
Alexander Schneider, CEO and founder of rapitag
Source: rapitag

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require convenience, speed and product availability. The Munich-based company rapitag is keen to satisfy these expectations and offers a mobile self-checkout solution including security tag removal.

In an interview the company’s CEO and founder Alexander Schneider discusses security, the advantages of IoT technologies and what will be essential for retailers in the future.

Mr Schneider, what does a POS system need to be able to do today?

Alexander Schneider: Good POS systems must rise to the challenges posed by the change in consumer behaviour and satisfying current industry standards – and interlink online and offline. They must put the customer centre stage and be developed into mobile POS terminals, with the assistance of IoT technologies, for example, and make easy mobile payment and the benefits of online shopping available in brick-and-mortar retail outlets too. The highest security standards are required for POS systems to reduce the high theft rate. Securely networking and digitalising physical stores will be the main requirement that retailers have of POS systems in the future.

More and more retailers are focusing on mobile or hybrid POS terminals or IoT technologies. What specific advantages do these solutions offer the retailer?

For retailers, the key advantage of mobile POS terminals is that they increase customer satisfaction through simple mobile payment options, thus increasing long-term customer loyalty. By dispensing with classic terminals retailers can also expand sales areas and make cost savings. The use of IoT technologies such as those we are working on at rapitag deliver further benefits through the efficient interlinking of online and offline customer journeys.

This enables retailers to obtain valuable real customer data. And by analysing this data they are able to approach customers in a targeted manner, while it also provides an important foundation for business and marketing decisions. Retailers improve their service quality and achieve bespoke omnichannel shopping experiences. And through the use of smart technologies they also improve their sales, further reduce costs and make their business success measurable.

"Products themselves are increasingly becoming the POS. In conjunction with networked customers this trend towards networked products has huge potential and opens up completely new opportunities for retailers and consumers." - Alexander Schneider on trends at the POS
white smartphone with open shopping app on light background...
Shaping the future of retail: rapitag wants to bring solution-oriented products and features to the market.
Source: rapitag

In addition to the right hardware – which operating system do you think is best suited for professional use in the retail sector?

The technological trend is away from the staffed checkout as the central point of sale to self-checkout terminals. For retailers it is essential to first invest in a solid technical foundation: lots of ERP and merchandise management systems are antiquated, checkouts run on Linux and there is no link to the online store. That’s why at rapitag we are pursuing the approach of an integration via standardised APIs. It isn’t possible to generalise about the most appropriate system for individual retailers. This depends on the individual requirements, business models and customer groups of the retailers in question.

What else is happening with the POS?

As I said: the trend is towards “mobile-first”. Mobile POS systems or mobile self-checkout technologies are increasingly moving centre stage as they best satisfy customer requirements and deliver competitive advantages for retailers. As most of the solutions currently available on the market fail when trialled due to the massive rise in theft rates, security standards will play a key role in future. We are responding to this problem with the world’s most successful IoT anti-theft device.

IoT technologies are becoming increasingly popular in general as they offer further advantages compared with mobile systems. IoT solutions make it possible to network individual products and to link several POS. In addition, products themselves are increasingly becoming the POS. In conjunction with networked customers this trend towards networked products has huge potential and opens up completely new opportunities for retailers and consumers.

What are your plans for the future?

Since it was established in 2016 rapitag has grown rapidly and become established as a leading technology supplier and the partner of international retailers. We are currently moving into the American market and are implementing further Future Stores worldwide. In addition, we are optimising our security tags for various fields, from the fashion industry to the food retail sector.

The purchasing behaviour of consumers will change further. And we will optimise and further develop our products accordingly. We will continue to pursue our trailblazing vision for actively shaping the future of retail in tandem with strong partners such as SAP and Microsoft and to work on solution-oriented new features and products which best meet the changing needs of our customers and transform the retail industry.

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: Elo Introduces M50 Android-Powered Mobile Computer...
25.03.2021   #portable scanners #wireless technology

Elo Introduces M50 Android-Powered Mobile Computer

Elo's M50 Android-Powered handheld computer, increases employee efficiency to scan, capture and collaborate on the go

Milpitas, Calif. — January 12, 2021 — Elo, a leading global provider of Android-powered interactive devices, today announced the Elo M50 mobile computer. The new M50 joins Elo’s robust portfolio of Android-based devices ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #sales promotion #food retail

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: The Citizen CT-E651L :  two-in-one label and receipt printing...
04.03.2021   #printers #label printers

The Citizen CT-E651L : two-in-one label and receipt printing

Compact, dynamic and stylish design with outstanding connectivity

Say goodbye to manning separate printing solutions for label and POS as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-E651L label and POS printer. Derived from the successful CT-E651 POS printer, the CT-E651L is a ...

Thumbnail-Photo: More than 400 Danish Coop Stores Now with Electronic Shelf Labels...
29.01.2021   #electronic shelf labels (ESL) #price labelling

More than 400 Danish Coop Stores Now with Electronic Shelf Labels

Back in 2010, the first Coop store implemented electronic shelf labels from the IT company, Delfi Technologies.

Store no. 400 became Irma at Islands Brygge in Copenhagen, which has undergone a major renovation project, where investments have been made into several initiatives to improve the shopping experience – this includes electronic shelf ...

Thumbnail-Photo: BAUHAUS introduces new click and collect technology...
10.03.2021   #electronic shelf labels (ESL) #price labelling

BAUHAUS introduces new click and collect technology

New solution helps store associates pick items for Click & Collect orders

With help from electronic shelf labels and handheld terminals, it has become much faster and easier for BAUHAUS to navigate through the store to find the right items. A new solution that also saves a lot of time on replenishment.With a product range ...

Thumbnail-Photo: Touchless Feedback
16.03.2021   #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

Thumbnail-Photo: Klarna starts cooperation with Verifone
23.12.2020   #digitization #self-checkout systems

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Klarna, the leading global payments and shopping service, announces a strategic partnership with Verifone, a global leader in payments and commerce solutions, that will make Klarna available as the first-ever buy now pay later solution to millions ...

Thumbnail-Photo: RISE Spotlight - Digital Signage: New Solutions for a New Era...
30.03.2021   #digital signage #event

RISE Spotlight - Digital Signage: New Solutions for a New Era

Digital event on 13 April 2021 from 15:00 to 17:00 CET (14:00 – 16:00 GMT)

RISE Spotlight is a monthly series of free-to-attend digital events, highlighting key ISE technology areas. Produced in partnership with TNW, they feature global subject experts, technology entrepreneurs and start-ups. ...

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: GLORY receives Top Supplier Retail Award 2021...
19.03.2021   #cashpoints #design

GLORY receives Top Supplier Retail Award 2021

The EHI Retail Institute has awarded GLORY the Top Supplier Retail Award

Checkout processes tailored to the needs of retailers which simplify the payment process for employees and customers: Glory is recognised as a technology partner in this year’s EHI Retail Institute awards with the Top Supplier Retail Award. ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
40476 Düsseldorf
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Elo Touch Solutions (Belgium) NV
Elo Touch Solutions (Belgium) NV
Wingepark 5B / 301
3011 Rotselaar
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning