Company News • 08.03.2021

What the payment future is about

Interview with John Kolthof, Chief Commercial Officer, CCV GmbH

We asked our CCO John Kolthof about the future of the payment industry. What megatrends does John see and how do they influence CCV’s day-to-day business? Read more in our interview.

Supplier
Logo: CCV GmbH

CCV GmbH

Gewerbering 1
84072 Au i.d.Hallertau
Germany
Portrait John Kolthof
Source: Harry Smits

The year 2020 was definitely a tough one. The COVID19 pandemic has shaken the world and mobility, commerce and vending in particular. Within CCV, there have been a number of restructurings that have brought a lot of fresh air and have realigned CCV for the future. These restructurings always started from customer perspective, therefore we decided to consolidate CCV’s current commercial organizations in only two organizations. One has a focus on SME customers and and the other has a focus on Corporate/Large accounts in specific markets.

On the SME side, there is the independent entrepreneur with his own business and his own requirements for the payment solution. On the corporate accounts, there are the large international projects, chains and service providers who, due to the complexity of their systems, have their own individual requirements. Within CCV we concentrate on this – often international – group of major customers.

John, what kind of megatrends do you see and how do they harm our payment business?

Urbanisation, i.e. ever larger communities that are forming. Appropriate to this – even if it sounds contradictory at first sight – is the individualisation of society. That is, a desire for tailor-made products, at a self-determined time and independent of location. And then, of course, we have the smartphone, as the linchpin of the individual but also of society itself. This mini-computer is our third arm, perhaps even an outsourced part of our brain.
These three trends contribute to the fact that the customer journey has become far more complex and has expanded, especially in terms of mobility. Taxi, car sharing, e-bikes, aeroplanes – the touchpoints are becoming more and more diverse. However, there is always a payment process behind them: we at CCV see the payment process itself, but also the processes behind them and how these can best be integrated into the customer journey. This is our absolute added value, both internationally and locally. For example, we have created a complete payment infrastructure for a large international car rental company, which maps all payments at every point in the customer journey, online and offline, in one system all over the globe.

Does this mean that payment has also changed?

Yes and no. For most consumers, payment in the broadest sense means choosing between cash and cards. However, many other possibilities have developed in between, which we as payment service providers have to integrate into our services. This starts with wallets such as Apple Pay, but also new payment methods as WeChat. But for the big projects, card link loyalty programs or other bonus systems must also be integrated. These programs could also provide the large retailers with certain information about their customers, e.g. purchasing frequency or purchasing power, completely anonymously of course. We achieve this through new technologies such as tokenization.

EV-Charging is considered a major growth market – does this also apply to CCV?

We have been active in field of EV charging for many years now and have been able to gain a lot of experience and gain important partners. There is an increasing willingness to investment in alternative energies and e-vehicles worldwide, but I still see us at a relatively early stage of this development. There are still far more e-vehicles in company fleets than in private ownership. This will change in the medium term and systems will have to adapt to the needs of the end customer: Today, e-drivers have to come up with a lot of apps and cards to be able to show the right means of payment for one of the charging stations on longer journeys. This is of course poison for a comfortable customer journey. The payment process for charging the e-vehicle must be the same as for shopping at the supermarket or filling up at the petrol station. Uniform, barrier-free payment – that is our goal. Together with Mastercard, we will launch a major campaign in 2021.

Payment is not only about comfort but also about security and service. What concepts does CCV rely on?

Absolutely, security is always the top priority – this applies to the small retailer as well as the big player, because both have to earn and keep the trust of their customers. As a P2PE-certified company, we offer a special security seal that not only saves the merchant a lot of effort in the PCI-DSS certification process, but is also a guarantee for security at the POS. This P2PE (Point-to-Point Encryption) certification means, among other things, that we send payment systems coded according to certain criteria that guarantee clear traceability. This also applies to a possible repair process. Our international logistics and service center in the south of Germany is doing a great job and has become a real “hub” for all CCV services. We have invested in an ultra-modern infrastructure and can handle all orders promptly and smoothly. We are very proud of this, because many companies are relocating their logistics and service centers to non-European countries with external service providers, which means that quality and time-critical components can suffer.

What is CCV’s vision for the next 5 years?

We have an excellent starting position. We are small enough to always act flexibly and offer our customers not only standard solutions but also the extra mile. This is our advantage in contrast to the large mergers, such Worldline/Ingenico. We can allow ourselves to look at the details, to act customer-oriented and create sustainable solutions.

Currently the industry focus is based on the Omni channel approach, the next five years we will go to the next level. The ‘Engaged channel approach’ were we add the possibility to integrate services within the existing Omnichannel solutions, by allowing app developers to use for example the CCV Android base to offer value add towards our customers!

related articles:

popular articles:

Thumbnail-Photo: Burberry creates augmented reality pocket bag experience...
29.04.2021   #digital marketing #smartphone

Burberry creates augmented reality pocket bag experience

Virtual shopping bag for an indivual 3D-experience

To mark the Spring/Summer 21 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In ...

Thumbnail-Photo: How do technologies find their way into retail?...
17.03.2021   #brick and mortar retail #coronavirus

How do technologies find their way into retail?

Rolf Schumann, CDO of the Schwarz Group, provides answers at the "Retail Innovation Days"

Tech is cool! Gimmicks, gadgets, gizmos – they impress and inspire quickly. However, it often takes much longer than technology experts and developers initially predict before the technologies actually arrive in everyday life and are used by ...

Thumbnail-Photo: Augmented reality in retail and its impact on sales...
26.04.2021   #digitization #artificial intelligence

Augmented reality in retail and its impact on sales

How can AR influence what customers purchase?

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore ...

Thumbnail-Photo: GLORY receives Top Supplier Retail Award 2021...
19.03.2021   #cashpoints #design

GLORY receives Top Supplier Retail Award 2021

The EHI Retail Institute has awarded GLORY the Top Supplier Retail Award

Checkout processes tailored to the needs of retailers which simplify the payment process for employees and customers: Glory is recognised as a technology partner in this year’s EHI Retail Institute awards with the Top Supplier Retail Award. ...

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: FinTech IoT platform for self-service financial transactions...
25.02.2021   #cash management #cash handling systems

FinTech IoT platform for self-service financial transactions

PayComplete, the new cash handling brand from SUZOHAPP, announces global launch

PayComplete, the new brand and identity of the cash handling division of SUZOHAPP announced its launch today. This new brand will invest in what is an Internet of Things (IoT) platform for broader financial transactions, running both on ...

Thumbnail-Photo: Elo Introduces M50 Android-Powered Mobile Computer...
25.03.2021   #portable scanners #wireless technology

Elo Introduces M50 Android-Powered Mobile Computer

Elo's M50 Android-Powered handheld computer, increases employee efficiency to scan, capture and collaborate on the go

Milpitas, Calif. — January 12, 2021 — Elo, a leading global provider of Android-powered interactive devices, today announced the Elo M50 mobile computer. The new M50 joins Elo’s robust portfolio of Android-based devices ...

Thumbnail-Photo: Touchless Feedback
16.03.2021   #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

Thumbnail-Photo: In-store payment: Cooperation for the customer experience...
14.05.2021   #payment systems #payment terminals

In-store payment: Cooperation for the customer experience

Klarna and Verifone become partners and make in-store payments more flexible

Payment and shopping provider Klarna and Verifone, a provider of payment and commerce solutions, recently joined forces: customers have been able to use Klarna's flexible payment options at millions of Verifone terminals in Europe and the United ...

Thumbnail-Photo: Assortment planning: Knowing what customers want...
17.05.2021   #customer analysis #artificial intelligence

Assortment planning: Knowing what customers want

Bonprix relies on AI-supported assortment design

Which skirt is currently particularly popular? Should the dress remain on sale? How did the sweater sell last month? Product managers in the fashion industry ask themselves these and many other questions every day. At bonprix, the ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
40476 Düsseldorf
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Elo Touch Solutions (Belgium) NV
Elo Touch Solutions (Belgium) NV
Wingepark 5B / 301
3011 Rotselaar