News • 07.12.2022

Virtual gear for new realities

adidas Originals launches inaugural NFT wearables collection

adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs). Representing the brand’s first NFT collection of wearables, which is a new, interoperable product category adidas calls “Virtual Gear”, the launch accelerates adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.

A black figure with angel wings wearing a yellow jacket...
Source: Adidas

Revealed following a teaser campaign with the adidas Discord community, and available within the wallets of existing Phase 2 Capsule NFT holders, the 16-piece collection is a creative and cultural milestone in the brand’s history – tying together past and future, virtual and physical, communities and creators, culture and identity.

Speaking on the launch, VP of the adidas /// studio ('Three Stripes Studio'), Erika Wykes-Sneyd said: “We’re laying down a marker in this new age of originality - one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore.

Wykes-Sneyd continued: “I love the opportunity this collection represents for our most engaged community of holders. Every capsule holder has a choice at launch – burn and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community. With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members. No matter what, no matter where – adidas is synonymous with the boundary breakers. Now, in whatever realities they choose to inhabit.”

Virtual Gear’ ready for all frontiers of Web3

Designed to be worn by virtual avatars, and accessible through a PFP dressing tool, every piece within the latest NFT offering is interoperable with other identity-based projects and worlds. This means that the adidas collection is able to respond and adapt to the metaverse environments being built, so that the ‘Virtual Gear’ is ready for all frontiers of Web3.

The collection itself looks ahead to a future not yet realized with a series of disruptive designs, including an “C2172” and “SPACE CRYSTAL”. Meanwhile, provocative odes to the boundless possibilities of metaverse worlds, such as “WALLRUNNER” and “P.F.D - Personal Flotation Device”, offer playful takes on the brand’s creative potential. Subtle nods to iconic aspects of adidas Originals’ inimitable DNA, are then realized through designs like the “NEOBONE”, which is inspired by the rubberized sole pattern of the timeless Superstar silhouette.

As part of the continued collaboration with the brand's earliest Web3 partners, the collection also includes three limited edition creator-led wearables – each representing the creative flair of Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics, respectively.

Commenting on the collection, Nic Galway, Senior VP of Creative Direction for adidas Originals added: “As a brand, adidas has always been about exploring the edges of creativity and pushing the boundaries to find what’s beyond. But Web3 offers our designers and collaborators a new outlet to imagine, and reimagine, how our brand can be represented in augmented and virtual worlds. Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.”

Source: adidas

related articles:

popular articles:

Thumbnail-Photo: Pixizoo: Digital price tags are a success among baby and childrens...
15.12.2022   #digitization #Tech in Retail

Pixizoo: Digital price tags are a success among baby and children's equipment

New initiatives and technologies to help Danish online giant Pixizoo achieve ambitious growth target

The online success Pixizoo has come to stay. A new capital injection and new initiatives will help to realize the company's ambitious growth target of 20 percent per year, among other things with the help from digital price tags from Delfi ...

Thumbnail-Photo: Experience leads to success
22.11.2022   #online trading #brick and mortar retail

Experience leads to success

Modern Expo helps companies achieve their goals

Companies are not always able to meet all challenges on their own. Smaller businesses in particular are dependent on the support of experts. Modern Expo uses its experience to support retailers and entrepreneurs in the implementation and improvement ...

Thumbnail-Photo: Ditur.dk: Now with digital prices in the flagship store in Aarhus...
23.11.2022   #digitization #Tech in Retail

Ditur.dk: Now with digital prices in the flagship store in Aarhus

Danish jewellery and watch shop uses electronic shelf labels from Delfi

The growth comet Ditur, known from ‘Løvens Hule’ (Danish TV show) and a massive social media presence, opened its first store in the heart of Aarhus in 2021. To make web prices and promotions visible in the store, Ditur has ...

Thumbnail-Photo: Leading bike shop in Germany implements new technology...
24.10.2022   #brick and mortar retail #Tech in Retail

Leading bike shop in Germany implements new technology

The Radhaus Ingolstadt impresses with a huge product range. Electronic shelf labels have now been introduced

Looking for a new bike from a world class bicycle shop? If you are in Germany, near Munich, then you must visit Radhaus Ingolstadt - the top bike shop in the region. ...

Thumbnail-Photo: Smart Store: Two customer needs with one store opening...
19.12.2022   #customer satisfaction #self-checkout systems

Smart Store: Two customer needs with one store opening

First "Rewe ready" without checkouts, but with a special location

With its "REWE ready" store in Bispingen, Lekkerland aims to cater to increasing out-of-home consumption, relying on innovative technology and a relevant product range. In the process, the REWE subsidiary is making common cause with the ...

Thumbnail-Photo: Online-Shopping with Apple Pay and girocard
01.11.2022   #online trading #payment systems

Online-Shopping with Apple Pay and girocard

In the last two years, people's shopping behavior has shifted significantly in the direction of e-commerce, making online business the driver of retail growth

Customers want to pay for their increasingly frequent online purchases in apps or on the web just as quickly and easily as at the stationary checkout - using their familiar and most popular payment methods from the "real" world - the ...

Thumbnail-Photo: Save costs with modern technologies
02.01.2023   #retail #Tech in Retail

Save costs with modern technologies

Turning physical stores into digital assets – 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: EuroShop 2023 – lectures on the retail stages...
12.01.2023   #digitization #omnichannel

EuroShop 2023 – lectures on the retail stages

IT trends galore, innovations and hands-on tips live

At EuroShop, the World’s No. 1 Retail Trade Fair, from 26 February to 2 March 2023 in Düsseldorf, the Dimension Retail Technology will see leading international retail IT providers present their latest, tailor-made products and solutions ...

Thumbnail-Photo: Digital buffet signs create an overview of Meyers canteens...
28.10.2022   #Tech in Retail #personnel management

Digital buffet signs create an overview of Meyer's canteens

Danish food company Meyers sets course for better employee management and more appealing food presentation

The Danish food company, Meyers, today operates canteens and delivers lunch solutions to big parts of Denmark and wanted to optimize the time for their chefs and staff out in the many kitchens. At the same time, the dishes had to be presented more ...

Thumbnail-Photo: Dobot launches Nova collaborative robots for retail automation...
30.12.2022   #brick and mortar retail #retail

Dobot launches Nova collaborative robots for retail automation

New robots are the first two Nova models with payloads of 2 kg and 5 kg for handling retail and physiotherapy tasks respectively

Labor shortages and rising costs around the world are two major headwinds to the retail and service sectors, opening up new opportunities of automation transformation. To better capture this newfound demand, Dobot has developed the Nova Series of ...

Supplier

S-Payment GmbH
S-Payment GmbH
Am Wallgraben 115
70565 Stuttgart
salsify
salsify
7 rue de Madrid
75008 Paris
Zebra Technologies Europe Limited
Zebra Technologies Europe Limited
Mollsfeld 1
40670 Meerbusch
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart