With the Heiler Enterprise Product Information Management (PIM) Suite, Viega GmbH & Co. KG, the leading international system supplier of products for installation technology, now has the ability to implement a multichannel strategy on a central system for consolidating, processing and retrieving product master data for their ecommerce channel and for the creation of catalogs.
Viega focuses on unified product presentation for their print and ecommerce channels. The Heiler Enterprise PIM Suite primarily enables the user to increase data quality in their product lines and to enrich their data (e.g., by assigning images etc.). In using the integrated print solution, Viega can automate the production of publications; which speeds up product launch times and helps to reduce the costs of catalog creation. "The PIM Suite not only optimizes catalog production, it also makes product data immediately available to all modern communications channels in the best way possible. Thus, Viega can always fulfill increasing market demands in a prompt and customer-specific manner. Basically Viega is aligning itself with the product communication of the future," states Frank Seyfert, project manager for Viega.
