Company News • 02.09.2013
Use Case on improving on-shelf-availability at ECR Tag 2013
Use Real-Time POS Data at the Store Level to Optimize Product Availability
Retail Solutions Inc. (RSi), a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer-products industry, today announced that it will join the multi-national food products company Danone to present a joint case study at ECR Tag 2013, Sept. 11-12 in Stuttgart, Germany.
Recognized as the largest industry event of the German consumer goods industry on Efficient Consumer Response, ECR Tag brings together industry experts and decision makers to exchange innovative, cross-industry solutions. Executives from RSi and Danone will share with the ECR audience new ways data can be shared and communicated between retailers and suppliers – allowing for more frequent and open collaboration, more insights and more value captured.
As part of the conference's "Value through Intelligent POS Data Management" forum on Sept. 11, 2013, Gonzalo Fuste Pin, Head of Supply Chain Planning Germany for Danone GmbH, and Alexander Voigt, Sales Director DACH at RSi, will present at 16:00 "OSA for All at Danone," a strategic program from Danone Corporation to improve on-shelf availability. The presentation will explore how Danone uses the RSi platform to integrate retailer downstream data, in near-real time, to gain a more accurate view of store-specific demand levels for improved inventory levels, replenishment forecasting, and to ensure product availability levels are always high.
The store shelf is the ultimate moment of truth for the consumer goods company, the retailer and the consumer. If product is not on the store shelf, consumers will seek alternatives and the sale will be lost. For the last decade, the industry has struggled to identify the root cause of out-of-stocks due to the absence of real-time, accurate data shared across the value chain. This lack of transparency and insight has caused out-of-stock levels to hover around 8% and double during promotional periods. In this presentation, Danone will explain how its enterprise-level program leverages retailer POS data to get proactive about on-shelf availability – driving better relationships with retailers and capturing sales that may be otherwise lost.
RSi changes the inventory management and replenishment paradigms to integrate real customer demand at each stage of the process, managing inventory coverage in near-real time and by designing order forecasts based on actual sales – by item, by store, by day – to ensure each step of the supply chain has the optimal inventory to maximize availability. Gonzalo Fuste Pin will share with the ECR audience how Danone uses the RSi platform to establish an intelligent, structured and well supported data management and data sharing program across the entire organization. By deploying best practices for data sharing and collaboration between retailer and supplier along the entire process chain, Danone has identified and started realizing significant incremental sales opportunities and will present and discuss detailed examples such as distribution voids and zero-scan alerts at the event.
The forum will conclude in a roundtable discussion at 17:00, where all presenters of the forum will come together to review new developments and challenges of data-sharing initiatives and the increasing availability of Big Data in Germany.
Source: Retail Solutions
channels: data management
