Pixizoo: Digital price tags are a success among baby and children's equipment
New initiatives and technologies to help Danish online giant Pixizoo achieve ambitious growth target
The online success Pixizoo has come to stay. A new capital injection and new initiatives will help to realize the company's ambitious growth target of 20 percent per year, among other things with the help from digital price tags from Delfi Technologies in the new showroom near Aarhus (Denmark), which has been transformed into a shopping mecca for parents of young children.
If you have small children in Denmark, you also know Pixizoo, which in recent years has emerged on the big e-commerce scene as a retailer of everything within baby and children's equipment.
In line with the company's development, the format and location of the business has also changed. Pixizoo started out as a store in Tilst (Denmark), then the company transitioned a webshop and has since been transformed into a hybrid with combination of webshop, showroom - and now also with a store in Skejby near Aarhus N. The investment in a new warehouse and expansion from showroom to store has contributed to a positive development - both internally and for the customers.
In the store, it is possible for Pixizoo to meet and help customers with the purchase of a pram, car seat or other products that require a little extra guidance. A good service, a wide range and low prices are part of the company's DNA. Pixizoo cares about the good customer experience, which has been raised to a whole new level by using digital price tags from Delfi Technologies.
Digital price tags are indispensable
Since the store is located in the same room as the company's large warehouse, it is possible to offer a large range from the more than 200 suppliers, even if the items are not physically at the shelves in the store. Through Click and Collect, customers can order in the webshop - and pick up goods in the store just 10 minutes after the order has been placed. The assortment in the store often changes according to the season and trends. This is the reason why it has been popular with the introduction of digital price tags from Delfi Technologies on items in the store.
"The digital price tags are indispensable for us here in the store. Because all our products and prices are linked to our webshop – and the prices must be the same here. All data comes directly from the webshop, so we don't even have to spend time changing prices or changing paper signs with the new solution", Helle Eisenreich Steen says, Store Manager at Pixizoo.
Customers now have a better view of promotions
At Pixizoo, the customers also like the new solution, because they pay better attention to which prices are promotional prices, so that they can get the very good offers. Pixizoo also offers price matching, which means that customers can get an item for the same price if it is found cheaper elsewhere.
The signs, which Pixizoo has in different sizes, are attached with a magnet directly to the shelf, therefore it is not necessary to set up rails. The signs themselves are powered by a piece of software from Delfi Technologies, which is in the cloud. Data is transmitted to the signs via a wireless antenna within seconds when there are price changes in the system.
The association between items and signs is easily handled via the Delfi app, which staff members are using on their smartphones. The app works by first scanning the label's barcode and then the product barcode. After this, the staff does not need to do any other manual work, and future price updates, highlight of offers, etc. are automatically updated.
Pixizoo is established in a collaboration between the brothers Karl Mark and Jesper Mark and their good friend Anders Kobberup. The idea for Pixizoo arose when the parent role made Jesper realize that the business of baby and children's equipment could be improved. Although the company today operates 95% of its revenue online, Pixizoo is not just a retailer of equipment for families with children. Pixizoo also strives to be an inspiring universe where, among other things, parents can get inspiration for interior design and activities, guides for product maintenance, packing lists and knowledge about life as (future) parents of small children. Everything across Pixizoo's physical and digital channels such as store, webshop, blog universe and social media.