Report • 04.01.2023

Open app, call fitting room, try on

Amazon sets on the fashion niche with Amazon Style with all-modern technology

Online? Offline? Omnichannel! That's what customers are often calling for these days. Even e-commerce veteran Amazon hears the calls from afar and, after its Amazon Go and Amazon Fresh stores in the grocery sector including self- and seamless checkout, is now focusing on the fashion industry.

Different outfits on clothes rails in a fashion store...
Source: Amazon

The new store concept is called Amazon Style. Here, customers can store for clothing, shoes and accessories. We took a virtual look around the store in The Americana at Brand mall in Los Angeles to see what modern technologies are being used to make the shopping experience even easier and more unique.

We have summed up the eight most important points for you:

1.

As soon as you enter the store, the space looks different from other clothing stores. Many of the clothes and accessories are grouped into outfits on large walls and can be shopped for without a lot of searching and fitting.

2.

Like the Amazon Go stores, the Style store is packed with shopping technologies. QR codes play a crucial role here: According to Amazon, the clothing racks are tagged with them, which customers can scan to see available sizes, colors, customer reviews and product details.

3.

Carrying through the store, carrying around, no hand free to look around further? All that should be a thing of the past here, too. With just one click in the app, the selected items are sent directly to the dressing room. A special feature: Amazon sends additional items that its algorithms think the person might like.

4.

As soon as a fitting room is free and the marked products are ready there, the customer is notified. Trying on can begin.

A hand touches a touchscreen
Source: Amazon

5.

There are also touchscreens in the booths themselves, so you can get even more information about the assortment and also have other items brought to you.

6.

Like something? The clothes can either be bought in-store or saved in the Amazon Shopping app to buy later. Alternatively, customers can use the app to find the clothes they want from home and then have them delivered to the Amazon Style store to try them on in person.

7.

Thanks to Amazon One's technology, purchases can be paid for with the palm of your hand and the associated identity verification.

8.

Despite all the use of technology, the shop itself will also be staffed by employees who focus on customer service, delivering items to the changing rooms, assisting customers at the checkout, managing the back office and processing payments.

Author: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: Introducing the Design XS Keypad Wall Reader Series...
23.07.2024   #access control #authentication

Introducing the Design XS Keypad Wall Reader Series

A New Level of Security and Convenience for Access Control

Leading global access solutions provider Salto Systems, part of SALTO WECOSYSTEM, is thrilled ...

Thumbnail-Photo: Intelligent shopping assistant: how can it help in the store?...
26.06.2024   #brick and mortar retail #app

Intelligent shopping assistant: how can it help in the store?

Practical examples of use in DIY stores and fashion stores

Product search, navigation, shopping basket management and checkout: intelligent shopping assistants can now be integrated into ...

Thumbnail-Photo: Zebra: Using transparency to combat losses and shrinkage...
24.05.2024   #Tech in Retail #personnel management

Zebra: Using transparency to combat losses and shrinkage

Companies in the retail sector like Lowes Food, Belk’s and Vera Bradley are gearing themselves up for the future with cost optimisation strategies.

Loss prevention is playing an increasingly important role in reducing inventory discrepancies.Inventory is a major challenge for companies in the retail sector: 82% of retailers in Zebra's latest 16th Annual Global Shopper Study say that ...

Thumbnail-Photo: How efficient is your workforce management?
24.04.2024   #workforce deployment #workforce management

How efficient is your workforce management?

Workforce management software in retail is successful when it optimizes processes, increases employee satisfaction, and improves ...

Thumbnail-Photo: Time saving made easy
18.07.2024   #brick and mortar retail #software applications

Time saving made easy

Use of technology in retail: focus on increasing efficiency and customer satisfaction

Task management software is one of the retail solutions designed to help shops save time and ...

Thumbnail-Photo: How Smart Cash Management Can Enhance Customer Satisfaction and...
13.08.2024   #customer satisfaction #Tech in Retail

How Smart Cash Management Can Enhance Customer Satisfaction and Engagement

Exclusive report from apg Solutions EMEA Ltd. shows possible solutions

More and more retailers are integrating cash payment at self-checkout (SCO). The reason for this is that consumers want to have the choice of how they pay. In times of high inflation, people want to know exactly what they are spending.But ...

Thumbnail-Photo: POCOs experience: efficiency and customer proximity through digital...
30.04.2024   #customer satisfaction #digitization

POCO's experience: efficiency and customer proximity through digital price tags?

How ESL and other digital elements are used in furniture stores

POCO Einrichtungsmärkte GmbH relies on Electronic Shelf Labels (ESL). So far, 93 of the 127 stores have been equipped with this technology ...

Thumbnail-Photo: Fashion retail: mobile discovery, more convenient shopping...
04.07.2024   #online trading #brick and mortar retail

Fashion retail: mobile discovery, more convenient shopping

How Breuninger is breaking boundaries with omnichannel

Breuninger, with twelve stores in Germany and another in Luxembourg, provides a traditional shopping experience ...

Thumbnail-Photo: Successful customer loyalty in times of change: how to win with...
31.07.2024   #brick and mortar retail #sustainability

Successful customer loyalty in times of change: how to win with omnichannel

Challenges and trends in a cross-channel strategy

How has customer loyalty changed? Why is a well thought-out omnichannel strategy crucial ...

Thumbnail-Photo: Introducing the Salto Glass XS Reader Series...
10.07.2024   #RFID (radio frequency identification) #access control systems

Introducing the Salto Glass XS Reader Series

Redefining Smart Access Control

Salto proudly unveils the Glass XS Reader Series, an innovative line of products ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
apg Solutions EMEA Ltd.
apg Solutions EMEA Ltd.
4 The Drove
BN9 0LA Newhaven
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal