Company News • 29.09.2020

New chain of toy stores in strong collaboration

Kids Coolshop is booming with new toys stores in a pressured market where competition is fierce

The chain has started installing electronic shelf labels in its physical stores.

The electronic price tags are linked to a strong e-commerce engine and must help ensure competitive prices across all channels.

Kids Coolshop was launched in 2017 through a unique collaboration between a physical toy universe and the e-commerce platform Coolshop.com. At Kids Coolshop in Horsens, formerly part of the ‘Legekæden’, toys and entertainment for kids have been sold for over 40 years. Together with five of Denmark’s largest toy stores, the owner of the Horsens store, Søren Westenholtz Nielsen, chose to enter a purchasing and marketing collaboration with Coolshop and thereby established Kids Coolshop as Denmark's new toy chain.

- With Kids Coolshop, we ensure the right combination of physical stores with a strong e-commerce engine and one of Denmark's largest buyers of toys. At the same time, we can benefit from Coolshop's many years of experience with a state-of-the-art system for sales, warehousing, logistics and online customer service, says Søren Westenholtz Nielsen.

Through Kids Coolshop's total shopping volume, Kids Coolshop can be the first with the latest toys. At the same time, the toy chain has dared to go other marketing ways with Kids Coolshop.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Price label on toy shelf
Source: Delfi Technologies

Want to merge e-commerce and physical commerce

In addition to the physical store in the center of Horsens, Søren Westenholtz Nielsen also has solid experience from e-commerce, and therefore it was natural to take the next step in terms of merging the two worlds even more together - and install electronic price tags at Kids Coolshop.

- We chose to invest in electronic price tags for our physical store, so we could get the opportunity to react much faster and link prices in the store to the prices at Coolshop.dk, says Søren Westenholtz Nielsen.

The link between online shopping and the traditional store provides the opportunity to create the right combination for customers at Kids Coolshop. Many of the stores have experienced great growth in both size, profits and sales after becoming part of Kids Coolshop. Today, Kids Coolshop is nationwide with 16 stores in Denmark.

Flexible solution - can be expanded as needed

Unlike other systems with electronic price signage, the solution from Delfi Technologies offers a 100% online setup with a light infrastructure, where you simply just need a wireless antenna and a mobile app to get started. The wireless antenna is responsible for the two-way communication between the electronic price tags and the POS system. When a price change occurs online at Coolshop.com, the price of the specific product in the physical store, is automatically changed as well.

- The advantage of the system from Delfi Technologies is that we can expand as needed. We can easily connect new electronic price tags if we want to. In practical terms, we have started with a selected range in the store and then we continuously expand to other items as it fits in, Søren Westenholtz Nielsen explains.

New business opportunity

Recently, the opportunity arose for new premises close to the Kids Coolshop store in Horsens. Søren Westenholtz Nielsen got the opportunity for more square meters, which could be used to concentrate on a larger selection within gaming, gadgets and computer accessories. Therefore, at the end of August 2020, a brand-new specialty store was opened under the name Games N ’Gadgets.

The new store is full of games and accessories from the best suppliers on the market with the very latest products for gamers and playful people. At the same time, you can also find lots of special board games and gadgets as well as popular characters from famous movies, series, games and much more.

From the very beginning, the decision was made to install electronic price tags throughout the Games N' Gadgets store, which is connected to Coolshop.com. The store can be visited at Hospitalsgade 11 in Horsens, close to the Kids Coolshop store.

related articles:

popular articles:

Thumbnail-Photo: Klarna starts cooperation with Verifone
23.12.2020   #digitization #self-checkout systems

Klarna starts cooperation with Verifone

The idea: a shopping experience in stores that is unique worldwide

Klarna, the leading global payments and shopping service, announces a strategic partnership with Verifone, a global leader in payments and commerce solutions, that will make Klarna available as the first-ever buy now pay later solution to millions ...

Thumbnail-Photo: 7-Eleven introduces in-app wallet
07.12.2020   #mobile payment #app

7-Eleven introduces in-app wallet

Contactless payment option in 7-Eleven app

7-Eleven, Inc.'s new app-based mobile wallet offers all customers — including those who would like to load cash — a true contactless, convenient way to pay nationally at participating U.S. stores. ...

Thumbnail-Photo: AR: Touchless virtual makeup try-on solutions...
02.11.2020   #coronavirus #award

AR: Touchless virtual makeup try-on solutions

e-COSMETIC 360 Award winner for groundbreaking innovation in Beauty Tech category

Perfect Corp. is named a winner of the e-COSMETIC 360 Award in the Beauty Tech category. The special announcement took place at the virtual event on October 12 & 13. The winners were selected on the basis of criteria such as the innovative ...

Thumbnail-Photo: Chefbot delivers personalized recipe recommendations...
15.10.2020   #e-commerce #artificial intelligence

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...

Thumbnail-Photo: Successful co-op association has the largest profit in the country...
24.12.2020   #electronic shelf labels (ESL) #price labelling

Successful co-op association has the largest profit in the country

The local Kvickly store has found the recipe for making profit. In the future, even more energy will be spent on customers and staff members

Electronic shelf labels play a crucial role here.

Thumbnail-Photo: Robotic canteen set to change the global food and hospitality industry...
10.12.2020   #food retail #food technology

Robotic canteen set to change the global food and hospitality industry

Karakuri showcasing its pre-production machine

Karakuri, a food robotics company, lifts the lid to unveil the world’s first automated canteen to make meals, the DK-One. Karakuri’s robotic system will revolutionise how and what we eat in restaurants, canteens, buffets, hotels and ...

Thumbnail-Photo: New approach to print solutions
26.11.2020   #printers #POS printers

New approach to print solutions

Citizen presents five ideas on how printers can support sales during the pandemic

It’s been clear for a long while now: confronted with the Corona pandemic, retailers need to resolve bottlenecks such as the point of sale in their retail outlets in order to ensure the safety of their employees and customers. For many ...

Thumbnail-Photo: Beauty shoppers won’t try new products when shopping online...
26.11.2020   #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

Thumbnail-Photo: Leading Danish co-op upgrades with electronic shelf labels...
26.11.2020   #electronic shelf labels (ESL) #price labelling

Leading Danish co-op upgrades with electronic shelf labels

Large association strengthens its business

Transformation and growth have always been a driving force for Brian Johansen, who has been with Coop since he started as a service assistant in Brugsen, already as a 12-year-old. Since then, he has worked his way up. Today, he still appreciates ...

Thumbnail-Photo: A completely new experience at ICA Kvantum with Breece...
15.12.2020   #electronic shelf labels (ESL) #price labelling

A completely new experience at ICA Kvantum with Breece

ICA Kvantum in Lerum has invested in new technology: A cloud-based electronic shelf label

ICA Kvantum Lerum has for a long time been looking for a supplier of electronic shelf labels (ESL), so the staff no longer have to spend time and resources on changing paper shelf labels. It was important that it should be a ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen