News • 07.11.2018

Manthan simplifies marketing orchestration with AI

As customer expectations continue to spiral, businesses need to be on their toes

conductor; Copyright: panthermedia.net/lekkyjustdoit...
Source: panthermedia.net/lekkyjustdoit

Manthan, a leading cloud analytics and artificial intelligence (AI) enabled analytics solutions provider, today announced further ‘AI-sation’ of its Customer Marketing Platform, that will deliver huge business value to marketing and customer insights professionals.

Manthan’s solutions use capabilities such as machine learning based predictive models and recommendation engines. They also offer intuitive natural language interface for business users. These technologies empower marketers and scale their efforts through insights and intelligent decision making. The AI-led system can now take on effort-intensive marketing orchestration, freeing up precious analyst time. Automated insights generation further strengthens its omnichannel personalization, real-time interaction management and customer lifecycle marketing use cases, that are particularly appealing to consumer industries.

A recent Forrester report, The Forrester Tech Tide™: Artificial Intelligence For Business Insights, Q3 2018, states “By harnessing and implementing business insights, firms can drive growth and create differentiating experiences, products, and services. Survey respondents at companies that have reached an advanced state of insights-driven maturity are already thriving - they are twice as likely as less mature companies to have grown 20% or more in the last fiscal year.”

“As customer expectations continue to spiral, consumer facing businesses need to be on their toes. Investments in proven AI technologies can deliver revenue growth through improved customer experience and by maximizing customer value,” said Atul Jalan, CEO at Manthan.

“Organizations that do not have a large data science team struggle to make business insights actionable. It is critical that AI enabled solutions cater to business users who have no coding background – that’s the key to improving adoption of solutions that have been considered ‘elitist’ and making a real impact on business growth,” adds Atul Batra, CTO at Manthan.

Source: Manthan

related articles:

popular articles:

Thumbnail: Photo: Francisco Partners Completes Acquisition of Verifone...
Company News • 27.08.2018

Francisco Partners Completes Acquisition of Verifone

Mike Pulli assumes role of CEO at Verifone

Thumbnail: Photo: Top-Toy strengthens stores with digital initiatives...
Company News • 02.10.2018

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

Thumbnail: Photo: Superdata PromoServer – Customer loyalty as a factor of success...
Top Product • 26.10.2018

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Thumbnail: Photo: App-based self-checkout
News • 23.08.2018

App-based self-checkout

Edeka offers mobile self-scanning with snabble

Thumbnail: Photo: Toshiba is the leader in EPOS technology
Company News • 18.10.2018

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Thumbnail: Photo: Payment solutions in the self-service market...
Company News • 13.09.2018

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

Thumbnail: Photo: Marketing automation: The USP of the online world...
Report • 25.09.2018

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Thumbnail: Photo: Waiting in checkout lines
Company News • 15.08.2018

Waiting in checkout lines

A turnoff to European shoppers

Thumbnail: Photo: Innovative in-store solution for Dublin university...
Company News • 10.10.2018

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

Thumbnail: Photo: New cash management solutions for the convenience sector...
Company News • 08.11.2018

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

Supplier

Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen