Interview • 16.02.2020

Leveraging your retail strengths with digitization and automation

Oliver Voßhenrich of POS Tuning talks about EuroShop 2020 and the promise of process optimization

Retailers have to make multiple decisions every day as it pertains to the point of sale (POS) according to the managing director of POS Tuning. He explains how digitization and automation help the industry to minimize manual processes and free up time to focus on core competencies.

POS Tuning and the spin-off neoalto GmbH will be showing solutions that address this issue at their trade show booth at EuroShop 2020, February 16 - 20 in Düsseldorf.

A man in a suit smiles at the camera
Oliver Voßhenrich, CEO at POS Tuning
Source: POS Tuning

Mr. Voßhenrich, your new marketing campaign is titled "Ohne uns geht’s nicht” (It doesn’t work without us). Of course, this begs the follow-up question: Why doesn’t it work without you?

That’s because in the future, brick-and-mortar retail will no longer work without tapping automation and digitization. Our new campaign aims to make retailers and the industry aware of the potential they gain through automation and digitization of the point of sale system. This will not work without the solutions that POS Tuning offers.

Brick-and-mortar stores have three powerful advantages over online businesses: immediate product availability, the power to engage customers by activating all five senses and personal interaction and service thanks to expert staff. Automation and digitization help retailers to leverage these advantages and up their game.

Which brick-and-mortar retail processes need more attention in your opinion?

Given the many issues that the retail industry has on its to-do list every day, some aspects tend to come up short at times:

  • Merchandise presentation: Are products easy to spot for customers?
  • Orientation: Are products easy to find for customers?
  • Product accessibility: Are the items easily accessible to all customers?
  • Product availability: Are all products available where customers expect them to see?

This is owing to the fact that more than two-thirds of consumer purchasing decisions are still made at the POS.

How do you - POS Tuning and neoalto – address this problem?

From our perspective, automation and digitization of the POS are intrinsically linked. That is why POS Tuning is – and has always been – the go-to point of contact for all of our customers, even as it pertains to their digital concerns.

Neoalto specializes in developing and providing the necessary sensor and cloud technologies. That means our customers benefit from the industry knowledge of POS Tuning and the technical expertise of neoalto.

EuroShop 2020 marks the first time that POS Tuning and neoalto jointly exhibit their innovations since the latter was founded as a spin-off company. How will this be reflected at the booth?

Neoalto’s digital solutions are echoed in many places of our trade fair exhibits. All data flows into the neoalto Retail Service Cloud, which we showcase as a separate exhibit in the center of our booth. We will illustrate how you can keep track of all POS activities from anywhere in the world using any Internet-enabled device and show how processes can be optimized from a central point.

What can visitors expect to see at your joint booth at EuroShop?

We are taking our customers on a "journey through time" this year. However, this is not a journey through decades, but one that reveals how automating and digitizing POS solutions allows retailers to free up more time to engage with their customers. In our activation zone, an actor will make the perception of customers and employees at the POS tangible.

Automation solutions allow us to facilitate better shelf visibility, presence, and accessibility of products and help customers with orientation. Using our digitization solutions from neoalto, we then demonstrate how retail and industry can guarantee full product availability at the POS and maintain minimum stock levels at the same time. This also ensures reduced write-offs, especially when it comes to fresh produce.

It is very important for us to highlight that digitization is not another trend the retail industry has to contend with. We aim to underscore that digitization can reduce or even eliminate manual processes, freeing up human time to focus more on customer needs.

What do you expect from the trade fair?

For us, EuroShop is simply THE industry event par excellence. Since the trade fair only takes place every three years, it attracts many international and high-caliber visitors. We look forward to meeting our existing customers and connecting with many new interested parties from all over the world, getting them excited about our solutions.

What are the biggest challenges retailers will face in the next few years?

The retail industry is undergoing drastic and fast-paced changes. Many brick-and-mortar retailers – especially those in the fashion and media sector - have to think long and hard about how they can manage to stay relevant in their field and to their target audience in the future. The food retail industry is not the only sector where we notice a more customer-centric approach to survival. This might result in smaller retail spaces in expensive downtown districts, where space productivity (sales per selling space), product availability, logistics, and customer service create a challenge.

What will shopping be like in the year 2090?

Commodities like toilet paper or packs of bottled water are delivered to my house without me even ordering them. I have sensors all over my house that manage the ordering for me and ensure that I never run out of these convenience items. We have attractive downtown areas with unique stores that specialize in “curated shopping”. For example, running stores will feature any gear related to jogging or running. This includes a virtual running track that allows me to live test the products. I use biometrics for payment as cash has been eliminated. All large and bulky items are delivered straight to my home from central warehouses within a few short hours – they arrive before I get back from my shopping trip.

Speaking of which, do you enjoy shopping?

Absolutely! Every shopping trip is an inspiration and market research at the same time for me. I'm always happy to discover cool concepts and amazing food options. I am especially pleased when I take an item off the shelf and the remaining products gently move forward to the edge of the shelf as if by magic. This generally means the store has a POS pushfeed system for shelf management.

Interview: Julia Pott

related articles:

popular articles:

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: iXtenso tests: REWE Pick&Go
13.03.2024   #app #customer experience

iXtenso tests: REWE Pick&Go

New test store in Düsseldorf - is the concept convincing?

REWE has launched its Pick&Go concept (on a trial basis) in Düsseldorf. We tested the store!

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access...
13.02.2024   #Tech in Retail #access control

The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access

The SALTO WECOSYSTEM embodies the commitment to innovation of each SALTO company and demonstrates ...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre