Company News • 15.03.2016

Explosive retail adoption of cybersecurity services

Neustar with 36 percent growth in number of customers in the retail industry from 2014 to 2015

Photo: Explosive retail adoption of cybersecurity services...
Source: Neustar

Neustar has experienced rapid adoption – 36% growth from 2014 to 2015 - of its cyber security technology by European retail clients, with brands such as Funky Pigeon, All Saints and Permanent TSB securing and optimising their web presence with Neustar.

In the run up to busy seasonal shopping days such as Easter and Father’s Day, Neustar expects this explosive demand from retailers to continue into 2016 as more customers look to benefit from its cyber security protection that can keep them safe from DDoS attacks, hackers and ransomware.

Securing and testing websites is about protecting brand reputation as well as revenue. A slick looking website may draw in customers initially, but the damage to a brand’s reputation in the event of a cyber-attack can leave customers feeling uneasy about website security. Recent research by the Ponemon Institute, an independent research firm focused on privacy and data protection, says website performance influences perceptions about security to the point where 88 percent of consumers distrust websites that crash and 78 percent worry about a company’s security when a website is sluggish. It is for these reasons that Europe’s major retail brands are turning to Neustar ahead of busy shopping periods to insure optimal website performance.

One online retailer that experiences seasonal spikes is the online greetings card retailer, Funky Pigeon. It chose Neustar to monitor its website performance. John Symonds, IT Services Manager, Funky Pigeon, explains, “We are 100% dependent on online revenues, particularly over the crucial annual peaks in trade such as Christmas, Valentine’s Day, Mother’s Day and Father’s Day. There’s no room for slow page loads or site outages in this market.”

Fashion retailer, All Saints, has a strong online presence that needs to be high performing at all times to deliver an effortless user experience, not just for e-commerce purposes but as an extension of the All Saints brand image. Neustar’s UltraDNS provides All Saints with 100% website availability, optimal performance and built-in security that is also scalable to future demands.

David Blane, Ecommerce Systems Administrator, All Saints, explains, “The All Saints domain name is our customers’ first interaction with the brand and sometimes getting the customer to the point where they load the website is more important than what the website contains. For a website such as ours, website performance is critical as customers are not prepared for web pages to load. We chose Neustar UltraDNS to ensure 100% website availability and provide security features that protect us from external threats such as costly DDoS attacks.”

It is not only fashion and products that are sold online. Personal banking services are another important retail offering that can fall victim to attack. Permanent TSB is Ireland’s third largest retail bank with over 1 million customers who use its online and mobile banking services 24/7. This means that the bank’s website and digital presence must be protected against distributed denial of service (DDoS) attacks, which could otherwise take it offline.

“Permanent TSB bank is all about doing the basics extremely well and providing those services anywhere, anytime,” explains Martin Farrelly, Head of IT Risk and Control at Permanent TSB. “In addition to our local branches and ATMs, we provide telephone banking, business services, mobile banking and online banking. We also enable mobile money transfer. “With more banking transactions happening online than through any of our local branches or via our call centre, it’s good to know we have professional DDoS mitigation in place in case of attack,” says Martin Farrelly.

In today’s world of online retail, a brand is more than great digital marketing. To be a brand that is trusted by customers who return to its website again and again, online marketing, IT and security need to be integrated or else brands face the real possibility of destroying customer loyalty.

“There are threats to online shopping every day of the year, from the moment someone types a URL, navigates through a site and into post-sale outreach. Peak shopping dates simply up the stakes,” explains Anthony Chadd, Director EMEA, Neustar. “The brands which combine a strong retail offering with robust security will, in the long term, outlast those where trust has been eroded through poor website performance or downtime caused by cybercrime. Neustar looks forward to extending its European customer portfolio in 2016 and helping more brands to optimise and secure their web presence.”

Source: Neustar

related articles:

popular articles:

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Supplier

Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund