Company News • 14.07.2022

ESL on the rise in Denmark

How a bottle store in Copenhagen uses electronic shelf labels to create a special eye-catcher

Various bottles of wine are placed on a shelf with electronic shelf labels....
Source: Delfi Technologies

POPL - a burger bar that originally started as a Noma pop-up concept back in 2020. A pop-up that exceeded all expectations, as they attracted long queues and enthusiastic reviews. The burgers quickly became known as the "Noma burger", and it was not long before you could find a new burger bar at a corner at Christianshavn in Copenhagen, with a simple, but very prepared, menu.

In May 2022, POPL officially opened their new Takeaway Bottleshop, and in this connection, they had new electronic shelf labels installed, which were to go in and create a special eye-catch. 

From manila labels to electronic shelf labels 

As soon as you open the door to the POPL burger bar, you quickly see the sign "Copenhagen’s Best Takeaway 2021". A well-deserved sign that quickly indicates that you probably have ended up at the right place. If you turn your head a little to the right, in POPL's takeaway department, you will automatically be drawn into a small wine show, where there is no doubt that the selection is also very exclusive here. The open wine coolers consist of high-quality natural wines with a fair price. The wines are sourced from Noma's wine cellar and other importers in Copenhagen. Several of the wines are only brought home in a handful of copies, which is why the range is often changed, so a dynamic and easy sign solution is a big help.

"The dream was to give our Bottleshop an expression that stood out from the usual manila brands, which are most often used in similar cases. Before the opening, we were missing a quality product that could work with our own specially selected quality products. It is important for us to have a good eye-catcher, and an easy approach to integration in our everyday life", says Kristian Rise, Beverage Manager of POPL.

"We wanted a quality product that could work with our own specially selected quality products. It was important for us to have a good eye-catcher and an easy approach to integration in our everyday life."

Quick implementation

"I walked around the Danish supermarket chain, MENY, where I got my eyes open for the shelf labels they have on their shelves, and that was where I got the idea with the electronic shelf labels for our new Bottleshop. However, I was a little nervous about whether it was just something that was negotiated and installed for larger chains with several items, or whether we at POPL could be in the game, with our smaller, but important, installation. Luckily, there wasn’t far from thought to action, so when I took the dialogue with Delfi Technologies, it took about three weeks, before we had our electronic shelf labels implemented and were completely ready for our opening of the store", Rise continues.

The integration at POPL has been created through Delfi Technologies, so that the staff at POPL can quickly add, delete and change the information on the shelf labels through an Excel sheet, so that visitors are always updated about the product's name, year, country, and price. It all happens through a Breece Cloud Plug & Play solution, where they have a single wireless communicator connected in the store, which is connected to an Ethernet connection - simple and easy.

Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Source: Delfi Technologies

related articles:

popular articles:

Thumbnail-Photo: More convenience and control at the checkout...
31.03.2022   #brick and mortar retail #mobile payment

More convenience and control at the checkout

With flexible self-service solutions from Toshiba, today as well as tomorrow customers have a choice when paying

The demands on retailers can change quickly. The last two years have shown that government regulations as well as customer expectations have made it necessary to constantly rethink and adapt store operations. ...

Thumbnail-Photo: ISE 2022 Retail Showcase
07.04.2022   #digital signage #event

ISE 2022 Retail Showcase

Explore the latest high tech digital tools to engage shoppers and drive sales

Running alongside the Digital Signage Avenue in Hall 6, the ISE Retail Showcase, sponsored by Econocom (Hall 6, Booth 6A200) will take visitors on a journey through the ultimate frictionless retail experience. Focused on usability and real-world ...

Thumbnail-Photo: Key enabler for store transformation programme...
31.03.2022   #Tech in Retail #cash management

Key enabler for store transformation programme

Leading Northern Ireland convenience retailer The Henderson Group selects GLORY CASHINFINITY™ solutions

Glory, a global leader in retail cash automation solutions today announced that major Northern Ireland retailer The Henderson Group, has signed a significant new order with the company for both point of sale (POS) and back-office cash recycling ...

Thumbnail-Photo: Pete’s of Erie adopts self-checkout solutions for convenience stores...
03.05.2022   #brick and mortar retail #Tech in Retail

Pete’s of Erie adopts self-checkout solutions for convenience stores

“Busy stores create new challenges in the shopping experience”

Pete’s of Erie Inc., a convenience store retailer with 50 stores across Kansas, Oklahoma and Missouri, has selected Gilbarco Veeder-Root's Passport® Express Lane™ self-checkout system to elevate the overall customer experience ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Lukas Hahne from pro...
01.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Thumbnail-Photo: Electronic price labels: Small ingredient – big impact...
01.05.2022   #digitization #Tech in Retail

Electronic price labels: Small ingredient – big impact

Webtalk "retail salsa" about digital price labels

They’re more than decoration on a plate, and more than just a digital version of their plastic and paper predecessors. Electronic price labels on the shelf have enormous potential to save labor time on the floor, inform customers easily, and ...

Thumbnail-Photo: Picking orders easier than ever with ring scanners...
26.04.2022   #Tech in Retail #omnichannel

Picking orders easier than ever with ring scanners

Walmart Canada invests in wearable tech: over 1,500 ring scanners arrive in-store

Fingers are flashing as more than 1,500 Ring Scanners arrive to help Walmart Canada associates pick online grocery orders faster and more easily. This investment will benefit more than 130 stores and is one of the first pieces of wearable technology ...

Thumbnail-Photo: Cash management with the experts from APG
01.06.2022   #Tech in Retail #cash management

Cash management with the experts from APG

Interview at EuroCIS 2022

Have classic cash drawers had their day? No way! Especially in a recession, they are more important than ever, because customers prefer to rely on cash rather than contactless payment. APG presents a variety of solutions for payment transactions ...

Thumbnail-Photo: Hanshow faces digital transformation
01.06.2022   #digital signage #digitization

Hanshow faces digital transformation

Personalized retail with ESL and AI

If you want to personalize retail, you can no longer avoid ESL and digital signage. As a provider of ESL and digital signage solutions, Hanshow is very familiar with the digital transformation. At EuroCIS we talk with them about the digital ...

Thumbnail-Photo: From smart vending to eco-friendly deliveries...
12.05.2022   #retail #sustainability

From smart vending to eco-friendly deliveries

New report unveils consumer demand for IoT-enabled, next level retail experiences

Wireless Logic research shows British consumers increasingly want ‘Everything Now’; Significant opportunity for service providers to recommend the right IoT solutions backed by ultra-resilient cellular connectivity to help retailers stay ...


iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Stockumer Kirchstraße 61
40474 Düsseldorf
Tiefenbroicher Weg 35
40472 Düsseldorf
KNAPP Smart Solutions GmbH
KNAPP Smart Solutions GmbH
Uferstraße 10
45881 Gelsenkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
shopreme gmbh
Brückenkopfgasse 1
8020 Graz
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen