Connected Retail Experiences and StartmeupHK Festival 2020 goes virtual

Transformation from an in-person event to a fully virtual experience

The StartmeupHK Festival 2020 is to be transformed from an inperson event to a fully virtual experience. Connected Retail Experiences will take place on 7th July 2020. Inves tHK’s decision to bring this annual event into the ever more rapidly developing virtual realm comes mainly as precautions in light of to the current COVID 19 situation worldwide. Bailey Communications will continue to work with the event partners, both globally and in Hong Kong, to bring together senior retail thought leaders and innovators at Connected Retail Experiences. At Connected Retail Experiences visitors will benefit from the world class content programme, meeting leading solution providers and hearing case studies of inspirational start ups. The content and topics covered has also been relooked at and along with our strategic partners KPMG we are still sticking to the core of Connected Retail Experiences: Driven By Data, Powered By People. But in order to meet the current needs of the industry the sessions will fall into two key areas “Survive” and “Thrive”.

Survive

Retailers in HK and the APAC region have had the toughest 12 months on record and for many the second half of 2020 will only have one focus , that is to boost sales, cut costs and rebuild their operations to be more efficient. They will look to add more automated processes and to provide better customer experience

Thrive

The effects of Covid 19 has meant that across all ages and demographics e commerce is now a way of life, as the effects of the virus fades shoppers will return to stores but the habits learned over weeks and months of being at home will mean that digital transformation is the only way for retailers to beat their competitor ant win market share.

Connected Retail Experiences is part of an action packed week of StartmeupHK events that in 2019 drew a record 17,000+ delegates, 300+ speakers and 400+ exhibitors, from over 54 countries/territories, to share ideas, make connections and define the trends and technologies of the future. Connected Retail Experiences will be a multi format event including a plenary conference, demonstrations, a pitch stage, round table discussions and a digital business matching platform.