The world’s most influential retail community is coming together in Paris for NRF 2026: Retail’s Big Show Europe, taking place in the French capital from September 15 to 17, 2026.
The National Retail Federation, an international organization representing the retail sector, organizes the Retail’s Big Show events, which are regarded as a global benchmark for retail intelligence and innovation. The flagship event in New York kicks off the season every January, bringing together more than 41,000 attendees at the Javits Convention Center, followed by the Asia-Pacific event in Singapore in June and the Paris event in September.
In Paris, 12,000 professionals from 60 countries will come together, including 4,200 brands, 525 exhibitors, and 200 speakers, across more than 100 exclusive sessions developed in collaboration with 24 members of the Advisory Board.
This second European edition is held under the theme “The Next Now” and takes place against the backdrop of technological transformation, the rise of artificial intelligence, constantly evolving consumer expectations, and increasing demands for sustainability. NRF 2026 Europe will explore the key growth drivers shaping the industry, including smart supply chains, personalized customer journeys, circular design, and the importance of cross-border collaboration.
The event will focus on the five pillars of transformation shaping the competitiveness of European retail:
- Agentic AI and customer service
- Demand forecasting and personalization
- Building communities and the role of influencers
- Licensing, intellectual property, and new business models
- Retail media
Depending on your goals, two types of passes are available:
Expo PassIdeal for discovering the latest solutions, meeting exhibitors, and getting a feel for the market. Your gateway to three days of retail innovation, including three-day access to both exhibition halls, the Startup Hub and Innovators Showcase, as well as the full program of “Exhibitor Big Ideas” sessions.
All-Access PassThe complete experience. It includes everything offered by the Expo Pass, plus access to the most prestigious stage in retail:
- An exclusive program featuring keynotes from top-level executives
- Talks from leaders shaping the retail industry of tomorrow
Announced speakers include Alex Baldock (CEO of Currys), Ruth Andrade (Lush), Fernanda Dalben (Dalben Group), Fiennes Davey (Kingfisher), and Sarah Jackson (Primark).
Paris Expo Porte de Versailles will once again host this essential gathering of the European retail industry.
