Event • 18.06.2019

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

round lights hanging from the ceiling in different colors; RBEWC/Fira Barcelona...
Source: RBEWC/Fira Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.

Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization in retail, innovative business models and trends.

Nearly 5,500 visitors attended the inaugural Fira Barcelona Retail & Brand Experience World Congress. The next event is scheduled to take place in May 2020.

Alba Batiste, director of the RBEWC, described the focus of the event: “In this first edition we have been able to see the great interest in the transformation that brands and businesses must face at a key moment of change in the digital environment and in the way customers buy and consume.“

More than 100 exhibitors showcased their applications and services and attested to the success of the trade fair.  

One of many highlights: The Technology Start-Up Competition 

The exhibitors included 64 startup companies. They pitched their businesses in the Start-up Village and participated in the R & B Next! Awards.

Five people on a stage in front of a big screen with a small humanoid robot;...
The four-member jury of the R&B Next! Awards Disruptive Tech Start-up Competition interviews robot lady Lilly and her human colleague.
Source: iXtenso/Pott

At the R & B Next! Awards Disruptive Tech Finale, eight startups each had four minutes to pitch their company and innovative solution to the audience and the jury. Here is a brief summary:

Nektria introduced a solution to optimize delivery management. With the help of artificial intelligence, deliveries are planned by optimizing the route, capacity utilization, delivery address etc. In addition to boosting cost efficiency, the solution also promotes sustainable logistics.

Proppos showcased a self-checkout terminal that's already being utilized in food service settings. Powered by a camera and computer vision, the terminal detects the food items on the customer tray at the checkout. If this kind of product recognition were to be adopted by the retail industry, items would no longer need a barcode, which would significantly speed up the checkout process.

Crobox seeks to better understand why customers buy the items they buy. The company’s catchy slogan “discover the why behind the buy" perfectly sums up the concept. Psychographic data provides valuable insights into buying behavior, which in turn can be used to boost sales. In doing so, personalization isn’t done randomly but is based on relevant content.

Robot4Work entertained the audience with Lilly, a lady robot that can be used as a sales associate that is also able to dance. Lilly introduced herself, is able to communicate with customers and takes on many retail service tasks.

Smartpay / NearChao showcased a mobile commerce solution that identifies nearby customers by their smartphones in brick-and-mortar settings and offers a personalized customer experience. The solution uses Bluetooth beacons in the store and facilitates location-based offers, relevant content, advertisements, and invisible payments.

iCommunity Labs use blockchain technology to offer customers reliable and secure data management. Blockchain-as-a-Service allows companies to simply leverage the technology as a one-stop solution with custom modules.

Geoblink aggregates geodata from all kinds of data sources and makes this information available to its retail clients via an annual subscription. The geodata supports strategic decision-making and process optimization and delivers data-driving insights into consumer behavior.

Oyper won over the jury and the final with its cloud-based computer vision technology that enables video advertising. This allows customers to buy clothes and other goods right out of the movie or video they see, based on the motto "Shop everything you see".

Author: Julia Pott

related articles:

popular articles:

Thumbnail-Photo: International SEO for e-commerce
12.03.2020   #online trading #e-commerce

International SEO for e-commerce

Product mix strategy proves to be the biggest challenge

If you want to rank internationally, you must make SEO (search engine optimization) an integral part of your e-commerce project management right from the start – and this applies to both the launch and relaunch of a new store. Poor SEO ...

Thumbnail-Photo: Digitalization in the german wholesale industry...
29.05.2020   #digitization #self-checkout systems

Digitalization in the german wholesale industry

METRO Companion App

Retailers have embraced digitalization to enhance the customer experience for many years. Examples of the growing digital transformation market include self-checkouts, omnichannel marketing, and electronic shelf labels. Customer apps are also ...

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Pay-As-You-Go
17.02.2020   #payment systems #Trade fair special EuroShop 2020

Pay-As-You-Go

VR Payment and BMS Consulting bring fully automated payment to the point of
sale with payfree

For the first time ever, payfree realises the vision of cash register free checkouts without camera surveillance and expensive sensor technology on the shelvesThe payment process begins automatically upon passing the checkout areaInnovative process ...

Thumbnail-Photo: Augmented reality in online shopping
09.06.2020   #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Thumbnail-Photo: Simple tips and tricks to start your online business...
20.05.2020   #online trading #retail

Simple tips and tricks to start your online business

How to start an e-commerce business: Why you don’t always need a big online store

Creating your own online store is still the most popular way to sell products online. To start an e-commerce business, you first need a store setup and a fulfillment service provider who handles the warehousing, packaging, and shipment of ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Supplier

HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main