social commerce

Most retailers not optimizing social media engagement opportunity

Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey

While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. According to the just released BRP SPECIAL ...

Social Commerce – Online retail’s path (or death)?

Why e-commerce is important for social media

Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.

Commerce launches "Social Buy Now" platform

Largest partner ecosystem in the global market

Commerce announces the public release of its new SOCIAL BUY NOW platform, the first solution to seamlessly connect brands' online stores with Buy Now buttons in social environments. For the first time, brands can link their online ...

Social media remains an important tool for retailers

Almost all online retailers use social media

Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...

Yuno rewards users for influencing their social networks

Online shopping site offers additional cashback when friends purchase the same or related products

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta.  Free to use, Yuno curates fashion, ...

Reaching new markets by using complementary marketing channels

One-quarter of retailers say Facebook among top new customer acquisition tactics

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...

Major travel providers fail to keep up with the times

UK’s top 8 youth travel providers are failing to provide sufficient mobile and social support

London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The ...

MOBOfree records outstanding performances in Africa

44% increase in the number of registered users in Nigeria

MOBOfree.com, the leading African social marketplace, today announced that it had experienced an increase of more than 44% in the number of registered users of MOBOfree.com in Nigeria over the past 12 months. This is resulting in a 1042% ...

Ipsy selects conversocial to enhance social customer service

Conversocial's platform enables social first approach to enhance customer satisfaction

Conversocial, a leading provider of cloud-based social customer service solutions, today announces that it has been selected by beauty subscription service, ipsy, to manage social media workflow across customer service and to empower social customer ...

Walmart and sears among top retail stores on facebook

New study analyzes retail stores’ Facebook likes, comments and shares during the 2014 holiday shopping season

Sears.com was the most popular US department store website and Walmart.com was the most popular mass merchant store site on Facebook during the 2014 holiday season according to new research bySearchmetrics, the global leader in data-driven search ...

Real ROI from social in 5 steps

New Whitepaper from Bazaarvoice

In a new white paper Bazaarvoice shows how the most successful brands and retailers in the world are currently capturing results and proving true social ROI. Social has changed marketing forever. Not only are brand conversations happening ...

Donation handover to McDonald’s Kinderhilfe

The donation campaign for the McDonald's Kinderhilfe initiated by Roland Handschuh on the occasion of his farewell led to an amazing result. Tanja Forderer-Barlag, Director of the Ronald McDonald House in Munich at the German Heart Institute ...

Softbox AB introduces Social Camera app for Axis network cameras

Software developer, Softbox AB, has partnered with Axis Communications, the global leader in network video, to develop Social Camera, an application designed for retail shops and boutiques. Social Camera is an application for smartphones that allows ...

Holiday shopping in 2012

‘Tis the season to be social

Social marketing has changed the way retail customers do their shopping – and the emergence of retailers who are using new marketing channels to reach out to shoppers is the proof of the pudding! Retailers have recognized that consumers are ...