couponing systems

70 percent of consumers still use traditional paper-based coupons for savings

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons

Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers to find savings according to a study. The new study reveals surprising statistics ...

2014 mid-year coupon trends

Inmar announced that 174 billion coupons were distributed during the first six months of 2014 and that 1.375 billion coupons were redeemed during this same period. The majority of coupons distributed, and redeemed, during the first half of the ...

A Whopping 92% of American Consumers Are Coupon Users

RetailMeNot Shoppers Trend Report September

RetailMeNot, the largest digital coupon website in the United States, today released the National Coupon Month edition of its Shoppers Trend Report. The report is revealing results from a poll conducted with The Omnibus Company on the types of ...

Smartphone instead of discount card – Mobile couponing on the rise

Customised apps made specially for the retail trade

The number of coupons circulated in the German retail trade last year exceeded ten billion, according to a report conducted by Germany’s leading clearing houses Acardo and Valassis. Experts believe that this figure is set to rise. They also ...

New mobile opportunities in digital marketing

Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing ...

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

EuroShop 2011: iXtenso talked to Rick Chavie, NCR

iXtenso talked to Rick Chavie, Vice President Marketing of NCR. He explained a new way of business between consumers and retailers. Rick Chavie also pointed out the benefits consumers and retailers can receive with this new way of 'converged ...

Netto Marken-Discount Launches Mobile Couponing

After the successful launch of its mobile marketing campaign, Netto Marken-Discount is now extending the project by adding mobile cou-poning. The pilot phase has been operating since the beginning of February. After this, mobile couponing will be ...

AWEK is Prepared for Mobile Couponing

In the future mobile coupons can be redeemed at POS systems of AWEK. With the update to euroCONTROL and the integration of the new method "open wallet" by acardo retailers can accept coupons from mobile phones at the checkout. A bar code ...