Inmar has released the inaugural Inmar Promotion Industry Analysis. For the last 26 years Inmar published its annual Coupon Trends Report – delivering to the industry data regarding the use of coupons by marketers and consumer response to those offers.
Times and the needs of marketers have changed. Therefore, Inmar is responding by replacing the Inmar Coupon Trends Report with an annual Inmar Promotion Industry Analysis, providing richer data, greater insights and a broader perspective. A more complete and actionable analysis of the promotion space and related shopper behavior has been added to the data about the coupon metrics.
Along with the prior-year metrics concerning coupon distribution, redemption, method mix, face values, etc. the 2015 edition of the publication includes:
- Information from the 2015 Rebate Study
- A snapshot of coupon activity by category
- An expanded summary of results from the Inmar 2015 Shopper Behavior Study
- Expert commentary on promotion trends
- Insights and opinions from Inmar subject matter experts on topics that caught the eye in 2014
- An enhanced promotion tool kit offering best practices for offer creation and deployment
With these and other enhancements to content, the Inmar Promotion Industry Analysis is a robust look at the industry and the forces impacting business. Inmar has developed this publication to equip those in the industry with a more useful tool for easily looking back and effectively planning ahead.
More information about Inmar can be found here: www.inmar.com. For more information regarding Inmar Promotion Analytics, email the company at solutions@inmar.com or call 866.440.6917.
Source: Inmar Inc.
