Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition.
With the expansion of the sales and communications channels, the challenge of customer loyalty has changed greatly and calls for software solutions that can deliver the promised services to the customers in real-time across all channels.
Many companies are confronted with existing software products and architectures, which have often been designed as single-channel solutions. The result is disappointed customers, higher costs in the acquisition of new customers as well as long project running times for the introduction of new services and customer loyalty concepts.
To enable retailers to implement individual and complex customer loyalty programs, Superdata developed PromoServer. This software bundles all the instruments for customer loyalty and sales in a single solution. The tool can map all types of multichannel promotions across stationary, online, and mobile communications, and it supports the handling, analysis, and planning of these. The PromoServer supports the use of a wide range of customer loyalty tools, such as customer cards, vouchers, coupons, promotions or discount campaigns on all channels.
The software is configured according to customer requirements and can be linked to the merchandise management system. Via Web services, the PromoServer communicates in real-time with the PoS system, the Webshop or CRM system, so that a fast and correct processing takes place. This gives consumers access to all the services incorporated in a multichannel strategy.
Please find more information regarding the multiple use of the PromoServer here: www.superdata.de/en/products/promoserver-customer-loyalty
