Top Product • 26.10.2018

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Graphic giftcards and voucher cards; copyright: Superdata...
Source: Superdata

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition.

With the expansion of the sales and communications channels, the challenge of customer loyalty has changed greatly and calls for software solutions that can deliver the promised services to the customers in real-time across all channels.

Many companies are confronted with existing software products and architectures, which have often been designed as single-channel solutions. The result is disappointed customers, higher costs in the acquisition of new customers as well as long project running times for the introduction of new services and customer loyalty concepts.

To enable retailers to implement individual and complex customer loyalty programs, Superdata developed PromoServer. This software bundles all the instruments for customer loyalty and sales in a single solution. The tool can map all types of multichannel promotions across stationary, online, and mobile communications, and it supports the handling, analysis, and planning of these. The PromoServer supports the use of a wide range of customer loyalty tools, such as customer cards, vouchers, coupons, promotions or discount campaigns on all channels.

Supplier
Logo: Superdata GmbH

Superdata GmbH

Ruhrstr. 90
22761 Hamburg
Germany
Customer hands over customer card to cashier; copyright: Superdata...
Source: Superdata

The software is configured according to customer requirements and can be linked to the merchandise management system. Via Web services, the PromoServer communicates in real-time with the PoS system, the Webshop or CRM system, so that a fast and correct processing takes place. This gives consumers access to all the services incorporated in a multichannel strategy.

Please find more information regarding the multiple use of the PromoServer here: www.superdata.de/en/products/promoserver-customer-loyalty

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Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen