Mango is accelerating its expansion in the United States with the opening of a new 2,100 m 2 (close to 23,000 sq. ft) flagship store located at 711 Fifth Avenue in New York, one of the world’s most exclusive shopping streets.
- Mango’s store on Fifth Avenue has a surface area of 2,100 m 2 (close to 23,000 sq. ft) and is located at number 711 of the New York avenue, in the Grande Dame building.
- The company wishes to consolidate its brand in the country with the opening of approximately twenty stores over the next three years, accompanied by a strong drive in online sales.
- The company is continuing its development in the Metaverse with the creation of five NFTs of artworks by Miró, Tàpies and Barceló and the inauguration of an exhibition space in Decentraland.
“The opening of this new flagship store is a major step forward in our strategic goals for international expansion and our distribution ecosystem, but above all it is the first step to consolidate our brand presence in the United States, one of the most important markets in the world”, Toni Ruiz, Mango’s Chief Executive Officer, pointed out during the store opening.
The store is located at the Grande Dame building on New York’s emblematic Fifth Avenue, a historic building from the late 1920s which was formerly the headquarters of major companies such as NBC, Columbia Pictures and Coca-Cola.
With the opening of this new store, which will stock the Woman, Man and Kids lines, Mango will present its latest collections for Spring/Summer 22. On the one hand, this will include the more formal line of the 90s-inspired capsule collection, full of on-trend colours such as yellow, green and pink. On the other, it will also feature more relaxed and Mediterranean-style collections, such as the so-called Visions of Summer, with linen and cotton as the star fabrics and in more neutral tones, such as brown, white, blue and orange hues.
A project with a low environmental impact
The architectural project of this new store has been conceived to general a low environmental impact. In the creation of the space, the existing structure has been respected, and a second life has been given to the floors, ceilings, lighting and installations. In addition, the interior coverings have been produced using biodegradable organic materials. In total, up to 70% of the materials have been reused in this project.
The store will also feature Committed Boxes, containers where customers can deposit clothing and footwear to give their garments a second life.
True to its commitment to sustainability, Mango is undergoing a transition towards a more sustainable and environmentally-friendly business model. To achieve this, the firm has established four cross-departmental blocks that affect the entire activity of the company, from garment design and manufacture to the logistics for the same and their selling channels, whether physical stores or online.
Impressions of the new Mango store in New York
The expansion plan
The opening of the New York store is the starting point of the expansion plan Mango is promoting to consolidate its brand in the country. To achieve this, the group plans to open approximately thirty new stores in the next three years, especially in the south of the country, to bring the total to approximately 40 stores by 2024, combining its physical presence in shopping centres with standalone stores.
