Product • 28.03.2008
RollerTrack™ - a Unique & Maintenance-Free Gravity Feed Solution from HL Display
”Creating an attractive and selling in-store environment that strengthens the consumer’s shopping experience.”
Solution for Beverages & Dairy Products
In response to the growing demand from convenience retailing, HL Display launches a complete solution for soft-drinks, youghurts and other chilled products. Helping stores to improve product impact at the point of sale is as legitimate as ever, given the growing consumer demand for convenience products – eating “on the go”.
Already established with solutions for snacking and meal options, HL Display now adds RollerTrack™ - a complete set of solutions for both front and back-loaded coolers. Based on a unique roller system, gravity feed ensures that new product is fed to the front of the shelf as sales take place. Easy to move, low friction dividers facilitates planogram changes.
Working at a minimum shelf angle, RollerTrack™ can be supplied directly integrated into a shelf, or with an adjustable angle adaptor.
Coupled with optional shelf edge solutions – retailers can build an attractive solution communicating price, branding and campaign information in an integrated system.
The solution ensures product visibility through-out trading hours, adding double-digit sales increases where installed. Increased sales, faster stock rotation and a 50% decrease of remerchandising time gives a pay-back of less than 6 months.
channels: POS marketing, display fittings, shelf units
