Did you know that, statistically speaking, every shopper visits the freezer department?
The shopper reach of frozen products is 98%*. This means that almost every household in Germany buys frozen products. This impressive figure is a strong argument for focusing on your frozen food department. But what is the secret to perfect product presentation? It's quite simple! Activate your shoppers. Create overview and order and avoid out-of-stock situations. Tidy shelves and products that are easy to reach, even in freezers, invite shoppers to buy. Take up the challenge of this special category. No matter whether in vertical (cabinet) or horizontal (chest) presentation: with an automated frozen food category you will not only make more sales - thanks to shorter door opening times you will also save energy and do something for the environment. Let us surprise you with how hot ice cream can be!
Solutions for freezers
The push feed system all-rounders for the freezer: the proven POS-T C130 system, the (herb) U-channels and our innovative multiply pusher. Whether ice cream, fruit, vegetables, pizza or fruit, the "stage" for the well thought-out frozen presentation is used perfectly. This offers the shopper a better overview and orientation and the store an increased turnover!
Energy efficiency is also an important issue here. Shortened opening times of the cupboard door save a lot of energy. In addition, the efficiency of the store staff is also increased: they have to spend much less time in the cold freezer area, as they no longer have to pull the goods forward to make it easier for customers to access them.
The cool way to make more sales
Whether or not a shopper spontaneously decides to make a purchase in the frozen category depends not only on the placement of the chest or cabinet in the store. The decisive factor is also whether the placement of the products is well thought out. An appealing product presentation, whether vertically or horizontally can have a positive influence on the buying impulse. A clear overview and order to buy more quickly. Unusual presentation solutions, such as a lying presentation of ice-cream cups, can catch the eye of the buyer and persuade him to
and persuade them to buy in milliseconds. A well-structured overview and arrangement of brands triggers the reflex to grab and so, in addition to the planned purchase, the unplanned products also end up in the shopping
also end up in the shopping trolley. Simply secure the best places for yourself.
Out of the depths of the freezer
The times when the freezer was a rummage table are over. With the POS TUNING systems, the space in the freezer can be optimally used and present almost all products perfectly. Products that are always within easy reach and sight can be be sold better. This is how sales go steeply upwards! For the freezer chest, the company offers lift systems and dividers, the so-called L-angles.
The versatile POS-T systems for the freezer cabinet can be used in almost all frozen food product categories. The lift for the frozen food cabinet alone is already available as an ice lift, bag lift, herb lift and pizza lift. A test showed that the pizza lift alone increased sales by 16 percent in test markets compared to control markets without a pizza lift system.
More information at: https://postuning.com/categories/frozen-food/
*Source: Deutsches Tiefkühlinstitut e.V., 2021
