Interview • 17.10.2019

Social networking for neighbors

Nebenan.de is a social media platform where both neighbors and local businesses can network

Blonde woman in blouse with flower patterns in front of dark green door smiling...
Source: nebenan.de

"Mrs. Müller, may I borrow some flour from you?" The online platform nebenan.de has accommodated requests like this one and others among neighbors for some time now. Neighbors can also post in the “for free” section or alert others about neighborhood events. It allows residents of local communities to organize, interact and help each other out. As of late, businesses can also participate.

A conversation with co-founder and CEO Ina Remmers.

Ms. Remmers, nebenan.de is technically a portal that supports neighborhood activities. Why are businesses allowed to now join the network?

Ina Remmers: This progression has been one of our goals right from the start. From our perspective, locally owned businesses are an integral part of a community, which we consider a kind of ecosystem. You have various stakeholders who need each other. On the one hand, there are the actual neighbors, who support and get to know each other, yet you also have social organizations, such as senior citizen social groups, sports clubs or the district office on the other. And since the start of this year, this also includes local businesses, which are essential to build a great infrastructure and make the community a better place to live. It also allows residents to travel short distances to run their errands.

Who can join as of today?

Businesses, stores or service providers – basically, anyone with ties to the local community can join. That's the requirement. As soon as you register online and enter your address, the system verifies the community you are assigned to. Online businesses - no matter how big or small – are not allowed to join our network.

Desktop, tablet and smartphone view of the homepage of nebenan.de....
The platform nebenan.de can be used at the desktop PC, on the tablet and smartphone.
Source: nebenan.de

Who can join as of today?

Businesses, stores or service providers – basically, anyone with ties to the local community can join. That's the requirement. As soon as you register online and enter your address, the system verifies the community you are assigned to. Online businesses - no matter how big or small – are not allowed to join our network.

What are some of the challenges for local businesses today?

The answers vary in this case and depend on who you ask and where you are at. Having said that, retailers generally feel the pressure from online competitors. After all, it is very convenient to shop online and immediately compare the price and quality of products.

Black-and-white thinking is another issue: You have the consumer, who needs something versus the retailer, who wants to sell something. Yet people tend to forget that brick-and-mortar retail is so much more than the sale of goods. It’s also about human interaction and personal experience.

Small retail businesses also run into problems if they want to expand because they need human resources to properly pursue an online marketing strategy.

What do retailers need to survive and thrive in today’s market?

It is the face-to-face communication, consulting service and relationships that customers perceive as advantages. Openness and a service mindset are crucial in this setting. Customers notice this dedication and reward it by coming back.

Man helps woman fix a bike.
Source: nebenan.de

How does nebenan.de help?

The reach is limited to the immediate environment of verified neighbors, which defines the market for the local retailer. This eliminates the level of waste coverage other big-box retailers’ experience.

How can a local business participate on nebenan.de?

Retailers have to register on gewerbe.nebenan.de. They have to specify the name of the business, the business location and a contact – a person behind the business. This is essential to verify the aforementioned proximity. Retailers also select a category where they want to be listed.

Do retailers have to pay a fee?

They get their business listed, neighbors can find and contact them – that’s all free of charge. However, if retailers want to get proactive and post about an event or sales campaign, they must select a package. This doesn’t refer to advertising loop videos, but posts on the digital bulletin board that is also used by the neighbors.

How has the feedback been so far?

Needless to say, it is a small challenge to promote our platform because local businesses are not networking with each other per se and it is difficult to reach them by other means. It simply takes time. That being said, we are very excited that more than 16,000 registered local businesses throughout Germany have joined the platform since the beginning of this year. 

Interview: Katja Laska

related articles:

popular articles:

Thumbnail-Photo: VKF Renzel takes over exclusive distribution of EasyCubes...
23.10.2019   #product presentation #goods illumination

VKF Renzel takes over exclusive distribution of EasyCubes

The sales promotion specialist VKF Renzel took over the sole distribution of the
EasyCubes product presentation system for the DACH region with effect from
23.09.2019

After VKF Renzel was already involved in the successful product launch, this is now the consistent further development. ...

Thumbnail-Photo: Online return process is key to customer experience...
20.01.2020   #online trading #e-commerce

Online return process is key to customer experience

Survey reveals 52 percent of consumers have abandoned an online purchase out of fear of a difficult return process

A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry. The Splitit survey revealed that a good return policy is not only key to overall customer ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: Retail problems: We’ve got the premises but where are the customers?...
04.11.2019   #customer satisfaction #pos marketing

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

At the Trendforum Retail on October 9 &10, 2019, in Schwalbach near Frankfurt am Main, speakers and visitors examined how brick and mortar retailers can attract, keep and excite customers.Interested event participants were given a tour by Marcus ...

Thumbnail-Photo: Seven password best practices for retailers
18.11.2019   #data management #it security

Seven password best practices for retailers

Authentication, encryption, administration

No one likes to use passwords, but they are critical to securing access to systems with valuable business data. Retailers, like any other business, should require passwords as part of their security policies to protect POS systems, backroom ...

Thumbnail-Photo: Demand for incentive-based gift cards
17.10.2019   #e-commerce #app

Demand for incentive-based gift cards

PMR-study shows a rise of the global gift cards market for the period from 2014 to 2019

A study reveals that, the global gift cards market was valued at approximately 264 billion US-Dollar in 2014, and is estimated to generate a value of approximately 1,211 billion US-Dollar by the end of 2019. The gift cards market is projected to ...

Thumbnail-Photo: Retail & Brand Experience World Congress
30.01.2020   #e-commerce #retail

Retail & Brand Experience World Congress

The second Retail & Brand will seek to awaken the consumer’s emotions

“The event will showcase technology, business models and disruptive experiences in commerce and brands.”The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: Advice for small and medium-sized retail businesses: “Be a part of the...
04.11.2019   #pos marketing #brick and mortar retail

Advice for small and medium-sized retail businesses: “Be a part of the change!“

A quick market analysis by Professor Rüschen of the DHBW Heilbronn

Prof. Dr. Stephan Rüschen, assistant lecturer in food retailing at the Baden-Württemberg Cooperative State University (DHBW) in Heilbronn presented the second part of the Trendforum Retail 2019, which emphasized the challenges and ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven