online marketing

Thumbnail-Photo: Study reveals brands are failing at personalization...
17.12.2015   #online trading #e-commerce

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...

Thumbnail-Photo: Footprint Retail Services selects Natural Insight workforce management...
03.09.2015   #online marketing #merchandising products

Footprint Retail Services selects Natural Insight workforce management software

Cloud software simplifies labor management for america’s premier in-store service provider

Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...

Thumbnail-Photo: IoT to become cornerstone of excellent customer service...
18.06.2015   #multichannel commerce #data management

IoT to become cornerstone of excellent customer service

IoT presents enormous benefits to customers, businesses and suppliers

The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...

Thumbnail-Photo: Firefly now equipped with direct mail marketing tool...
17.06.2015   #online trading #pos software

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

Thumbnail-Photo: Report: An insight into the US mobile advertising market...
15.06.2015   #marketing research #trend research

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Thumbnail-Photo: Consumers want more video marketing
13.05.2015   #online marketing

Consumers want more video marketing

Many consumers would rather watch videos about products than read about them

Animoto, an online video creation application, reported new survey results that detail the continuing evolution and growth of video marketing. The "Animoto Online and Social Video Marketing Study" surveyed 1,051 U.S. consumers and ...

Thumbnail-Photo: Paving the way for Carrefours 2015 strategy
13.04.2015   #online trading #e-commerce

Paving the way for Carrefour's 2015 strategy

Comment by Gildas Aitamer, retail analyst at Planet Retail

More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015. On ...

Thumbnail-Photo: From webrooming to mobile shopping
28.01.2015   #online trading #e-commerce

From webrooming to mobile shopping

Report highlights the shift to mobile advertising, cross device solutions and native formats

Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.  The report helps advertisers stay ahead of the curve and adjust ...

24.08.2012   #security #payment systems

E-Crime Costing UK Retailers £200m A Year

The most expensive was personal identification-related frauds

Retailers have called on the Government and police to take e-crime more seriously as a new survey showed the problem costs UK firms £205.4m a year. The figure includes £77.3m in losses in 2011-12 from fraud itself, £111.6m ...

26.01.2012   #multichannel commerce #digital marketing

Re-defining retail in a multi-channel environment

People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge ...

11.01.2012   #services (sales promotion, PoS marketing) #marketing planing

Global consumer tech device spending to surpass $1 Trillion in 2012 Consumer Electronics 10 January 2012

The latest forecast figures from GfK Digital World, produced in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5% over ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...
05.01.2012   #online trading #e-commerce

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...
05.10.2011   #e-commerce #digital marketing

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

Thumbnail-Photo: J. P.  Morgan Corporate Challenge 2011
03.08.2011   #shop building #marketing planing

J. P. Morgan Corporate Challenge 2011

68.454 runners started for the J.P. Morgan Corporate Challenge in Frankfurt on June 2011. For the eighth time Münch+ Münch took part in the footrace and provided a strong team of 30 participants. The good-humoured fans spurred the runners from the ...

Thumbnail-Photo: Will traditional coupons soon become obsolete?...
02.05.2011   #e-commerce #smartphone

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

10.08.2009   #services (sales promotion, PoS marketing) #marketing planing

360° Conference on the future of visual communication

viscom presents the programme for the first “viscom tec.09 conference“

Technologies change communication - but never have these changes been as dramatic as today. Communication is web based, printed, digital, mobile, interactive. People are "twittering" and "blogging"; companies stage webinars, produce podcasts, shoot ...

Thumbnail-Photo: A Fresh Breeze at
18.07.2009   #online marketing

A Fresh Breeze at

New outfit optimises service

The great amount of reports, articles, product information and interviews needs a new stage: A year after the launch of the retail online journal it is time for a relaunch. Therefore, the website is now being presented in a new outfit ...


Reed Exhibitions Deutschland GmbH
Reed Exhibitions Deutschland GmbH
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