online marketing

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: 6 seal of approvals every online retailer needs to know...
08.11.2018   #online trading #security

6 seal of approvals every online retailer needs to know

Badges boost consumer confidence and increase product sales of online stores

Certificates for online stores are a dime a dozen. Many store owners find it difficult to keep track of all of them. Having said that, customers prefer to shop on websites that have been approved by experts. Yet how valuable are these certificates, ...

Thumbnail-Photo: DMEXCO 2018 C.A.R.E.
13.09.2018   #online trading #e-commerce

DMEXCO 2018 C.A.R.E.

Impressions of the exhibition: Trends and good prospects

DMEXCO in Cologne is probably one of the most exciting trade fairs covering topics such as digitization, marketing and trends in (online) retail. Whether national or international, each visitor was treated to something exciting, following this ...

Thumbnail-Photo: US retailers account for 1 in 5 digital ad dollars...
20.07.2018   #online marketing

US retailers account for 1 in 5 digital ad dollars

Sector’s investment will reach 23.50 billion dollars this year

The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7 percent over last year, representing nearly 22 percent of US digital ad ...

Thumbnail-Photo: Online marketing: Huge opportunities after transaction completion...
10.07.2018   #online trading #e-commerce

Online marketing: Huge opportunities after transaction completion

Interview with Geoff Smith, CMO at Rokt on the much underrated confirmation page

"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...

Thumbnail-Photo: It’s all about the right fabrics: an industry sector is entering the...
15.03.2018   #online trading #e-commerce

It’s all about the right fabrics: an industry sector is entering the digital age

”Research online, purchase offline has edged its way into the world of fabrics.“ Interview with Sven-Hendrik Timmermann from JAB ANSTOETZ Group

More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses ...

Thumbnail-Photo: Creating world leading digital positions for shopping centres...
26.09.2017   #data management #online marketing

Creating world leading digital positions for shopping centres

Boostcom customers reach digital footprint of more than 30 percent of physical shoppers

Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for its shopping centre customers. One example is the Norwegian shopping centre Down Town, owned by Citycon. The ...

Thumbnail-Photo: Study reveals brands are failing at personalization...
17.12.2015   #online trading #e-commerce

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...

Thumbnail-Photo: Footprint Retail Services selects Natural Insight workforce management...
03.09.2015   #online marketing #merchandising products

Footprint Retail Services selects Natural Insight workforce management software

Cloud software simplifies labor management for america’s premier in-store service provider

Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has ...

Thumbnail-Photo: IoT to become cornerstone of excellent customer service...
18.06.2015   #multichannel commerce #data management

IoT to become cornerstone of excellent customer service

IoT presents enormous benefits to customers, businesses and suppliers

The Internet of Things (IoT) is rapidly interlacing with every business and consumer product. The success of IoT enables and is dependent on strong customer service and support. IoT can create a strong return on investment (ROI) by ...

Thumbnail-Photo: Firefly now equipped with direct mail marketing tool...
17.06.2015   #online trading #pos software

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

Thumbnail-Photo: Report: An insight into the US mobile advertising market...
15.06.2015   #marketing research #trend research

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Thumbnail-Photo: Consumers want more video marketing
13.05.2015   #online marketing

Consumers want more video marketing

Many consumers would rather watch videos about products than read about them

Animoto, an online video creation application, reported new survey results that detail the continuing evolution and growth of video marketing. The "Animoto Online and Social Video Marketing Study" surveyed 1,051 U.S. consumers and ...

Thumbnail-Photo: Paving the way for Carrefours 2015 strategy
13.04.2015   #online trading #e-commerce

Paving the way for Carrefour's 2015 strategy

Comment by Gildas Aitamer, retail analyst at Planet Retail

More than a concrete set of developments, the first quarter of 2015 has been more the continuation of the basic structures laid down over past quarters and a pointer towards the key strategic directions to be expected from Carrefour in 2015. On ...

Thumbnail-Photo: From webrooming to mobile shopping
28.01.2015   #online trading #e-commerce

From webrooming to mobile shopping

Report highlights the shift to mobile advertising, cross device solutions and native formats

Criteo has released its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.  The report helps advertisers stay ahead of the curve and adjust ...

24.08.2012   #security #payment systems

E-Crime Costing UK Retailers £200m A Year

The most expensive was personal identification-related frauds

Retailers have called on the Government and police to take e-crime more seriously as a new survey showed the problem costs UK firms £205.4m a year. The figure includes £77.3m in losses in 2011-12 from fraud itself, £111.6m ...

26.01.2012   #multichannel commerce #digital marketing

Re-defining retail in a multi-channel environment

People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge ...

11.01.2012   #services (sales promotion, PoS marketing) #marketing planing

Global consumer tech device spending to surpass $1 Trillion in 2012 Consumer Electronics 10 January 2012

The latest forecast figures from GfK Digital World, produced in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5% over ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...
05.01.2012   #online trading #e-commerce

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...
05.10.2011   #e-commerce #digital marketing

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

Thumbnail-Photo: J. P.  Morgan Corporate Challenge 2011
03.08.2011   #shop building #marketing planing

J. P. Morgan Corporate Challenge 2011

68.454 runners started for the J.P. Morgan Corporate Challenge in Frankfurt on June 2011. For the eighth time Münch+ Münch took part in the footrace and provided a strong team of 30 participants. The good-humoured fans spurred the runners from the ...

Thumbnail-Photo: Will traditional coupons soon become obsolete?...
02.05.2011   #e-commerce #smartphone

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

10.08.2009   #services (sales promotion, PoS marketing) #marketing planing

360° Conference on the future of visual communication

viscom presents the programme for the first “viscom tec.09 conference“

Technologies change communication - but never have these changes been as dramatic as today. Communication is web based, printed, digital, mobile, interactive. People are "twittering" and "blogging"; companies stage webinars, produce podcasts, shoot ...

Thumbnail-Photo: A Fresh Breeze at iXtenso.com
18.07.2009   #online marketing

A Fresh Breeze at iXtenso.com

New outfit optimises service

The great amount of reports, articles, product information and interviews needs a new stage: A year after the launch of the retail online journal iXtenso.com it is time for a relaunch. Therefore, the website is now being presented in a new outfit ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
PRofiFLITZER GmbH
Romain-Rolland-Str.141
13089 Berlin
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
digital guru GmbH & Co. KG
Am Landgericht 2
49074 Osnabrück
Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
GS1 Germany GmbH
GS1 Germany GmbH
Maarweg 133
50825 Köln
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
m&r Kreativ GmbH
m&r Kreativ GmbH
Kossmannstr. 27
66119 Saarbrücken
affilinet GmbH
affilinet GmbH
Joseph-Wild-Straße 20
81829 München
Heiler Software AG
Mittlerer Pfad 5
70499 Stuttgart
The Nielsen Company (Germany) GmbH
The Nielsen Company (Germany) GmbH
Insterburger Str. 16
60487 Frankfurt am Main
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
Management Forum der Verlagsgruppe Handelsblatt GmbH
Management Forum der Verlagsgruppe Handelsblatt GmbH
Eschersheimer Landstr. 50
60322 Frankfurt am Main
Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg
Reed Exhibitions Deutschland GmbH
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
40219 Düsseldorf
engram GmbH
engram GmbH
Konsul-Smidt-Straße 8r
28217 Bremen
IBM Deutschland GmbH
IBM Deutschland GmbH
Karl-Arnold-Platz 1 a
40474 Düsseldorf
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
The Conference Group GmbH
Mainzer Landstr. 251
60326 Frankfurt am Main