News • 31.10.2020

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by embracing the culture that makes our platform unique. Social commerce has become an increasingly important channel for merchants to expand their audience.

A screenshot from a smartphone with tiktok app
Source: Shopify

We're announcing a global partnership with Shopify that will help more than 1 million merchants create and run campaigns directly geared toward TikTok's highly engaged community. In a recent study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.

Through the new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. Highlights include: 

  • New, "1-click" pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok's intuitive creative tools help turn merchants' products into high quality TikToks in minutes.
  • Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign. 

We’re excited to build on our partnership with Shopify as we continue to explore both paid and organic opportunities that bring value to businesses and help grow their audience on TikTok. As a part of our partnership, we’ll also start testing new commerce features that make it even easier for our users to discover Shopify merchants and shop their products within the app.

We're also partnering with Shopify to introduce #ShopBlack, our first-ever co-branded Hashtag Challenge Plus (HTC+) that will celebrate and amplify Black-owned businesses, and empower Black entrepreneurs to share their journey and inspiration as a business owner within the TikTok community. From November 10-15, the TikTok community will be able to explore products from more than 40 Shopify merchants directly through the #ShopBlack hashtag and branded effect.

The TikTok channel for Shopify is now available in the US, and will become available in other international markets in early 2021. To learn more, visit the TikTok Business Help Center.

Source: TikTok

related articles:

popular articles:

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: Spicy flavor for your local online marketing...
04.01.2021   #digital marketing #marketing planing

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...

Thumbnail-Photo: Psychological stress in the workplace during the Corona Pandemic...
19.03.2021   #personnel management #coronavirus

Psychological stress in the workplace during the Corona Pandemic

A guide to help employers to monitor mental strain caused by COVID19

The Department of Occupational Health (Fachbereich Gesundheit im Betrieb) of the German Social Accident Insurance (DGUV = Deutsche Gesetzliche Unfallversicherung) published a guide in PDF format in June 2020 that deals specifically with ...

Thumbnail-Photo: British shoppers visit variety discounters for grocery shopping...
09.04.2021   #brick and mortar retail #food retail

British shoppers visit variety discounters for grocery shopping

Variety discounters to grow at four times the speed of UK food and grocery market

New research from IGD reveals that variety discounters – Home Bargains, B&M, Poundland, Wilko and smaller players – will be worth £12.6bn by 2022, up from £11.1bn in 2020. The channel will take a 5.8% share of the overall ...

Thumbnail-Photo: COVID-19 lockdowns kill small businesses
24.02.2021   #consulting #coronavirus

COVID-19 lockdowns kill small businesses

Snackable Solutions community for actionable tips to survive

The government lockdowns in response to the COVID-19 pandemic may destroy small businesses. In response to widespread lockdowns on small businesses around the United States, Dennis Consorte founded Snackable Solutions. It is a community where ...

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Will people soon be shopping at the Club?
22.02.2021   #digital marketing #app

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...

Thumbnail-Photo: Stats and trends for 2020 holiday customer service strategies...
12.01.2021   #online trading #e-commerce

Stats and trends for 2020 holiday customer service strategies

Higher sales with self-service materials and chat

ResultsCX announced findings from its recent holiday shopping and customer service survey, taking the pulse of organizations and how they’re handling a variety of customer service offerings this holiday season.The National Retail Federation ...

Thumbnail-Photo: Swiss Brand Ons new flagship store
29.12.2020   #customer satisfaction #brick and mortar retail

Swiss Brand On's new flagship store

New standards for retail?

Swiss performance running brand On opens its global flagship store today, On NYC, located at 363 Lafayette Street in New York, NY. On has pioneered a design-centric and technologically driven approach to the in-store consumer experience. Centered ...

Thumbnail-Photo: When the tram delivers parcels
31.03.2021   #sustainability #logistic solutions

When the tram delivers parcels

Logistics concept for the last mile transportation of goods by city railway vehicles

The new collaboration project LogIKTram is aimed at increasingly shifting goods transportation from road to rail even for short to medium distances. The electric mobility solutions to be developed for commercial services in cities and regions will ...

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
Seven Senders GmbH
Schwedter Straße 36 A
10435 Berlin