News • 09.10.2020

On-premise ghost kitchens at Kroger

Retailer and ClusterTruck to provide customers with on-demand meal ordering

A pick-up point for meals in a grocery store
Source: The Kroger Co.

The Kroger Co. announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees.

Kroger and ClusterTruck's on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food.

"The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime," said Dan De La Rosa, Kroger's group vice president of fresh merchandising.

A pick-up point for meals, customer accepting a bag from a sales person...
Source: The Kroger Co.

The expansion of Kroger's relationship with ClusterTruck reflects the retailer's ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. Kroger experienced a 127% digital sales lift in second quarter 2020, as customers continued to use digital ordering options, including pickup, delivery, and ship to home.

Indianapolis-based ClusterTruck is a pioneer in the ghost kitchen space, building a proprietary software system that creates custom algorithms to optimize kitchen and delivery operations and removes the pain points of the third-party delivery model. ClusterTruck's systematic approach to meal delivery allows the company to ensure all orders are delivered to the customer within just 7 minutes of preparation — and on average, less than 30 minutes of ordering.

Source: The Kroger Co.

related articles:

popular articles:

Thumbnail-Photo: Smart Retail Tech 2022 – Create the Perfect Customer Journey...
12.10.2021   #brick and mortar retail #retail

Smart Retail Tech 2022 – Create the Perfect Customer Journey

02.03.-03.03.2022 | London

Bringing digital innovation to the retail sector.CREATE THE PERFECT CUSTOMER JOURNEYWelcome to Smart Retail TechThe only place to discover the latest technologies that will enable you to attract, inspire and retain your customers in the age of ...

Thumbnail-Photo: nordstil Winter 2022 – Order platform for a wide range of consumer...
27.09.2021   #brick and mortar retail #retail

nordstil Winter 2022 – Order platform for a wide range of consumer goods

15.01. - 17.01.2022 | Hamburg Messe

The trade fair Nordstil Hamburg is the order fair (Regional Order Days Hamburg) for Northern Germany and Scandinavia and presents the trendiest products of the consumer goods industry on January 15 - 17, 2022. Nordstil Messe Hamburg offers clearly ...

Thumbnail-Photo: World Class Retail Store Transformation 2022...
13.10.2021   #retail #digitization

World Class Retail Store Transformation 2022

31.03. - 01.04.2022 | Frankfurt am Main

The leading conference for digital transformation best practices in Europe will take place on March 31 - April 01, 2022 in Frankfurt am Main, Germany. World Class Retail Store Transformation 2022 is an official event of the World Class ...

Thumbnail-Photo: Over 700 exhibitors confirmed for ISE 2022
12.11.2021   #digitization #event

Over 700 exhibitors confirmed for ISE 2022

ISE 2022 returns with a vibrant and inspiring edition, a redesigned show floor and new demonstration areas guaranteed to enable exhibitors to ‘Rise Up. Reimagine. Ignite the Future.

Exhibitors are signing up in significant numbers to take part in ISE 2022, the destination for world-class brands to showcase the latest technologies in pro AV. With over 700 exhibitors already committed, including bellwether brands Barco, Crestron, ...

Thumbnail-Photo: DMWF Global 2022 – Digital Marketing World Forum...
12.10.2021   #retail #digitization

DMWF Global 2022 – Digital Marketing World Forum

23.06.-24.06.2022 | London

#DMWF Global 2022 – With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. From June 23-24, 2022 – Delivering 2 days of online top-level strategic ...

Thumbnail-Photo: German CRM Forum 2022 – The leading CRM conference in Germany!...
13.10.2021   #customer satisfaction #retail

German CRM Forum 2022 – The leading CRM conference in Germany!

16.02. - 17.02.2022 | Online/Frankfurt am Main

Germany's leading CRM conference is entering its 12th round.How can Customer Centricity be successfully anchored in the company? Which approaches promise success? And how can customer centricity be measured and managed? Questions like these will ...

Thumbnail-Photo: DMWF Europe 2021 – Digital Marketing World Forum...
20.09.2021   #digital marketing #event

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...

Thumbnail-Photo: Future Stores 2022 – The Event for In-Store Retail Executives...
11.10.2021   #brick and mortar retail #retail

Future Stores 2022 – The Event for In-Store Retail Executives

31.01.2022 | Online

Retail. Reimagined.In an effort to give you a more robust virtual event experience, we have decided to postpone the Future Stores Virtual Event that was scheduled for October 19 until January 31, 2022.2021 has been a year of maintenance, adjusting ...

Thumbnail-Photo: Viscom 2022 - Europes Trade Fair for Visual Communication...
13.10.2021   #retail #event

Viscom 2022 - Europe's Trade Fair for Visual Communication

11.01. - 13.01.2022 | Düsseldorf

The viscom trade fair in Düsseldorf is the international trade fair for visual communication. More than 250 national and international exhibitors present their products and services for visual communication in advertising applications at the ...

Thumbnail-Photo: EHI Payment-Kongress 2022
11.10.2021   #brick and mortar retail #mobile payment

EHI Payment-Kongress 2022

03.03.-04.05.2022 | Hybrid/Bonn, Germany

Welcome to the largest payment congress in the retail industryThe EHI Payment Congress as the leading event for payment processing at stationary checkouts and in online stores of the retail sector will go into the next round as a planned hybrid ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen