In-store marketing: The salt in the soup of sales promotion

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in retail. 

Not only the design of the salesroom, but the entire shopping atmosphere influences your customers in their buying behavior. On the one hand, a coherent design of the store with all its shelves, merchandise displays, and window decorations is important so that the merchandise can be presented in an appealing way. In addition, the use of multi-sensory marketing, such as scent or music marketing, also influences customers subconsciously and has a positive impact on the length of time spent in the store, the pleasure of buying and the subsequent evaluation of the service by customers.

Join us to find out how to best spice up this soup with all your ingredients and how to build stronger customer loyalty with sophisticated in-store marketing.

Participation in the Webtalk Instore Marketing on 31.08.2022 at 4 p.m. CET is free of charge after registration! The language of the talk – German or English – will be announced soon.

Salted questions could be:

• What does efficient in-store marketing look like?
• What importance does it play for my business?
• What factors can I use to encourage my clientele to browse, linger and buy?
• Do scent or music marketing, for example, work for all retailers in all sectors? What differences need to be considered?
• What investments do I have to reckon with, and which ones pay off quickly?
• How do I measure the success of my in-store marketing measures?

You can't be there on 2022/08/31?

Register anyway and get your personal access to the on-demand video after the talk.

Be there and join our discussion!

Register now at www.retail-salsa.com.

Do you have specific questions on clever instore marketing strategies? Feel free to send them in advance to service@retail-salsa.de. We will find answers in with our experts.

Your hosts

"retail salsa – Spice up your Community" is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don't make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – retail trends and EuroShop – The world’s no.1 retail trade fair.