retail salsa – Spice up your community • 01.07.2022

In-store marketing: The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in retail. 

Not only the design of the salesroom, but the entire shopping atmosphere influences your customers in their buying behavior. On the one hand, a coherent design of the store with all its shelves, merchandise displays, and window decorations is important so that the merchandise can be presented in an appealing way. In addition, the use of multi-sensory marketing, such as scent or music marketing, also influences customers subconsciously and has a positive impact on the length of time spent in the store, the pleasure of buying and the subsequent evaluation of the service by customers.

Join us to find out how to best spice up this soup with all your ingredients and how to build stronger customer loyalty with sophisticated in-store marketing.

Participation in the Webtalk Instore Marketing on 31.08.2022 at 4 p.m. CET is free of charge after registration! The language of the talk – German or English – will be announced soon.


Salted questions could be:

  • What does efficient in-store marketing look like?
  • What importance does it play for my business?
  • What factors can I use to encourage my clientele to browse, linger and buy?
  • Do scent or music marketing, for example, work for all retailers in all sectors? What differences need to be considered?
  • What investments do I have to reckon with, and which ones pay off quickly?
  • How do I measure the success of my in-store marketing measures?


Supplier
Logo: EuroShop

EuroShop

Stockumer Kirchstraße 61
40474 Düsseldorf
Germany
Logo: iXtenso - retail trends

iXtenso - retail trends

Heilsbachstraße 22-24
53123 Bonn
Germany

You can't be there on 2022/08/31?

Register anyway and get your personal access to the on-demand video after the talk.

Wanna be part of retail salsa, too? Then take a look here:

Photo: In-store marketing: The salt in the soup of sales promotion...


Be there and join our discussion!

Register now at www.retail-salsa.com.

Do you have specific questions on clever instore marketing strategies? Feel free to send them in advance to service@retail-salsa.de. We will find answers in with our experts.


Your hosts

"retail salsa – Spice up your Community" is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don't make a secret of the ideal mix, but share insights and experiences. retail salsa is hosted by iXtenso – retail trends and EuroShop – The world’s no.1 retail trade fair.

related articles:

popular articles:

Thumbnail-Photo: Attracting young customers with sustainability and metaverse...
22.01.2023   #e-commerce #retail

Attracting young customers with sustainability and metaverse

How ByondXR wants to shape the future of e-commerce

In marketing, standstill leads to regression faster than in many other sectors. Strategies that were the cutting edge ten years ago often no longer work today. "Generation Z" in particular has its own very specific demands with regard to ...

Thumbnail-Photo: Aldi Bus: Retailer celebrates Cheapest Supermarket of the Year win...
24.01.2023   #customer satisfaction #customer relationship management

Aldi Bus: Retailer celebrates Cheapest Supermarket of the Year win

Aldi Bus takes customers from competitor stores to shop at the cheapest supermaret

Surprised supermarket shoppers were today given free bus rides to the cheapest store in town, after Aldi was crowned the UK’s Cheapest Supermarket for the second year running.  The cheeky stunt by Aldi featured bus stops placed outside ...

Thumbnail-Photo: Macy’s announces sustainable initiatives to drive a more circular...
30.09.2022   #sustainability #Tech in Retail

Macy’s announces sustainable initiatives to drive a more circular future

Through its social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a brighter future for all

Macy’s, Inc. has provided an update detailing its achievements towards its long-term sustainability goals – including initiatives that promote circularity throughout its value chain. ...

Thumbnail-Photo: Kraft Heinz optimizes product content for 3000 SKUs to win on the...
07.12.2022   #e-commerce #digitization

Kraft Heinz optimizes product content for 3000 SKUs to win on the digital shelf

Salsify assists Kraft Heinz in delivering a consistent brand experience across every digital and physical retail channel

Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced it is helping The Kraft Heinz Company update retailer product content in just ...

Thumbnail-Photo: How to win the Amazon algorithm
20.10.2022   #online trading #event

How to win the Amazon algorithm

Salsify webinar on 27th October 2022

Amazon’s data shows that 70 percent of Amazon customers never click past the first page of search results. But how can your brand’s products reach - and stay on - the first page of search results? Product content is a main component ...

Thumbnail-Photo: E-commerce: Success with digital specialty shops?...
16.01.2023   #online trading #e-commerce

E-commerce: Success with digital specialty shops?

Three small retailers show how they celebrate online success with unusual products

In the German retail sector, digitization has never arrived across the board. Many smaller retailers in particular still do not have an online shop. On the other hand, there are retailers who show how to gain a foothold in online trading – ...

Thumbnail-Photo: Innovative Specials at EuroShop 2023
20.01.2023   #brick and mortar retail #retail

Innovative Specials at EuroShop 2023

Interactive areas for ideas and visions in retail provide new approaches for the future of inner cities and retail as well as multi-sensorial places

The Specials of EuroShop, the World’s No. 1 Retail Trade Fair, will again provide exciting impulses for the future of retail this year. From 26 February to 2 March 2023 the eight Specials in total will invite visitors to join in, network and ...

Thumbnail-Photo: Launch of Walmart Land and Walmart’s Universe of Play...
14.10.2022   #omnichannel #food retail

Launch of Walmart Land and Walmart’s Universe of Play

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content

Recently, Walmart announced the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, ...

Thumbnail-Photo: MWC Barcelona
23.01.2023   #Tech in Retail #mobile shopping

MWC Barcelona

27.02.2023 - 02.03.2023 | Barcelona, Spain

Where technology, community and commerce convergeMWC Barcelona is the largest and most influential event for the connectivity ecosystem. Whether a global mobile operator, device manufacturer, technology provider, vendor, content owner, or simply ...

Thumbnail-Photo: Insights on the Buy now, pay later market in Latin America to 2028...
07.11.2022   #online trading #e-commerce

Insights on the 'Buy now, pay later' market in Latin America to 2028

The BNPL payment industry in Latin America has recorded strong growth over the last four quarters, supported by increased e-commerce penetration

The "Latin America Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q3 2022 Update" ...

Supplier

salsify
salsify
7 rue de Madrid
75008 Paris