Company News • 22.07.2013

InComm Launches New In-Store Digital Sales Program

Program empowers consumers to purchase digital products conveniently at trusted retailers in-store

InComm, a leading prepaid product and transaction services company, announced the launch of its in-store digital sales program. The program allows retailers to expand their prepaid offerings into brand new product categories like downloadable music, ebooks, digital gift cards and many others by providing consumers a convenient and safe way to purchase these digital products at trusted brick-and-mortar store locations.

These digital products are offered through a retailer-branded mobile website and are easily accessed from the customer’s mobile device while in-store and discovered via point-of-purchase marketing materials.

The process is simple: a customer browses a prepaid display and spots signage offering digital content. Then, they text a short code, enter a URL or scan a QR code found on that signage that promotes and explains the digital program. The customer lands on a retailer-branded mobile web page for the digital product they are interested in. Once the consumer selects a product to purchase, a barcode is displayed on the phone, the consumer presents it at checkout, and it’s scanned by the cashier like any other merchandise. Another screen tap provides the option to save the digital product on the customer’s mobile device or send it via email as a gift. To see a demo, click here.

“Today’s consumers are almost always equipped with their mobile phones while shopping at our retail partners’ stores, and we are always looking for innovative ways to help retailers turn consumers’ interests and behaviors into increased sales,” said Thomas Cornelius, Senior Vice President, InComm In-Store Digital Solutions. “Giving customers instant access to an expanded catalog of traditional digital prepaid products, as well as adding purchasing options for categories like music, movies and books as virtual consumption of those products rises, is one way retailers can expand their product offering, stay relevant and continue to serve as a one-stop shopping destination.”

Through the program, retailers are able to carry an extensive inventory of digital prepaid cards, even if they do not offer the physical versions as part of their prepaid display. Other benefits of the program include safeguarding against out-of-stock conditions, providing multiple price points or denominations, offering an easy and immediate digital gifting solution and limitless promotional opportunities.

InComm’s retail partners can expand their product offering instantly without any changes to the existing POS system, enabling them to use the entire brick-and-mortar location to make purchasing easy for shoppers who enjoy digital goods such as games, movies, music and books while saving on costs incurred when stocking in-store products.

The program opens InComm’s retail sales capabilities to new partners for digital products and provides existing card partners benefits too—both can gain exposure in new markets by entering stores that may not carry their physical prepaid products. Or, they can add to a current offering with additional denominations. Product partners who are interested in expanding the sale of their digital products into retail locations can submit a request to instore@incomm.com.

Source: InComm

related articles:

popular articles:

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #pos marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: DOOH displays are engaging
01.04.2019   #digital signage #Digital Out-of-Home (DOOH)

DOOH displays are engaging

Consumers to seek out more information after seeing digital signage

The majority of U.S. consumers notice out-of-home digital video displays, according to “On-Site Insights,” a new study from Edison Research. In today’s media landscape where it is increasingly challenging for brands to reach ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #shoppingcenter #customer counting

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau