Report • 10.04.2024

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

Mother's Day and Father's Day are just around the corner – two special occasions to shower our parents with thanks and appreciation. Traditionally, we use these days to show our mothers and fathers how important they are to us with loving gestures and gifts. As a retailer, you have a unique opportunity to help your customers find the perfect gifts for Mother's Day and Father's Day and boost your business.

In this article, we take a look at the current trends and give you tips on how to make the most of these holidays.

Popular gifts

Do you know which gifts are most popular with your customers? Investigate the current trends and adapt your range accordingly. Classics such as flowers and chocolate are always in demand, but personalized gifts and experience gifts are also on trend. Remember to surprise your customers and offer a wide selection.

A bouquet of flowers and a gift in brown wrapping paper....
Source: envatoelements/puhimec

At a time when sustainability and conscious consumption are becoming increasingly important, customers are looking for gifts that not only bring joy but are also environmentally friendly and sustainable. These can include products made from recycled materials such as handmade vases made from recycled glass or plastic or jewelry made from recycled silver or other metals, biodegradable gift packaging or fair trade products.

Personalized gifts are always a special way to show our parents how much they mean to us. Therefore, offer personalized gift sets that can be individually designed and tailored to the parents' preferences and interests, for example.

DIY sets are also suitable for this. After all, homemade gifts are one of the most personal gifts. So, offer DIY ideas and craft sets that customers can use to create their own gifts – for example, a craft set for making personalized photo books or collages or a set for casting concrete vases or figures with molds, materials and instructions.

A person who makes a gift
Source: envatoelements/khramovaelena

Regional products are also popular at the moment. Not only are they of high quality, they also support the local economy. Adding a selection of regional products to the range before Mother's Day and Father's Day is therefore a good idea. These could include handmade soaps or care products from local manufacturers, delicatessen products such as regional cheeses, honey or jam, or artisan products such as ceramics, woodwork or textiles from regional artisans.

A box of homemade cookies
Source: envatoelements/jorditudela

Creative marketing strategies

In addition to gift trends, you should also use the power of marketing to make your customers aware of you. Plan advertising campaigns in your stores, on your website and on social media well in advance. Think about creative promotions such as competitions, discount campaigns or exclusive offers for Mother's Day and Father's Day to attract your customers.

Optimize online sales

Online sales are playing an increasingly important role in procuring Mother's Day and Father's Day gifts. Make sure your online store is well positioned and offers a smooth shopping experience. Think about offering special online deals and convincing your customers with attractive shipping options.

A homemade Mothers Day gift
Source: envatoelements/iheartcreative

Strengthen customer loyalty

You can also use Mother's Day and Father's Day to strengthen your customer loyalty and attract new customers. Offer special services such as gift wrapping or personal advice. Also think about how you can reward your loyal customers, for example with exclusive benefits or discounts.

These tips should help you prepare for Mother's Day and Father's Day. Use them to increase your sales. With creative ideas and a well-thought-out strategy, you can inspire your customers and make both holidays a success for your business.

Lena Schmidt

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