News • 30.09.2019

Goal: Turning into the ‘Uber’ in foot wear retail

Vietnamese sandals brand SADOO eyeing US market with unique business model

Sandal with a decorative flower half buried in sand; copyright: Bildagentur...
Source: Bildagentur PantherMedia/TONO BALAGUER

SAADO, a popular Vietnamese sandals start-up that has sold 66,000 pairs of shoes and successfully entered four Asian countries within one year, is now eyeing the US market.

Set up by Phung Le Lam Hai last year after realizing there is high demand for fashionable, dynamic sandals that come with an affordable price tag, SAADO has proven to be popular in Vietnam, Laos, Cambodia, and Myanmar. SAADO is now preparing to enter the Indian, Nepalese and Thai markets in 2019 and 2020.

Last month, SAADO tested the US market by launching its products on Amazon, using the strategy "US Brand, Vietnam Soul". This strategy comprises of applying for a US trademark while positioning the sandals as a "made in Vietnam" product. Vietnam is known as the world's second largest footwear exporting country.

"By applying for a US trademark, our brand is able to protect our products while enabling us to sell the sandals at a more competitive price. However, we must emphasize we are promoting this as a Vietnamese product because we want to show the world that our country's products have always been overlooked. We are well-known to help big brands manufacture their products, but our own products have never been recognized. Through SAADO, I would like to help rectify this situation," said Phung.

Despite running a successful start-up, Phung said he has no plans to set up physical shops to sell his products: "My goal is to turn SAADO into the 'Uber in Retail' and establish a platform to help young people learn how to run a business. The education system in Vietnam doesn't offer concrete experience and I would like to provide opportunities for future generations, to provide them with the hope of running an internationally recognized business. These inspired entrepreneurs only have to bring in the orders and we will back them up with the customer service, logistic and warehouse requirements. After they succeed, they can create their own stores. My motto is 'Don't open a store to sell a few pairs of shoes, sell 1,000 pairs before opening one,'" explained Phung.

So far, SAADO has business partners in 40 out of 64 provinces in Vietnam. Apart from Vietnam, SAADO also plans to build up its business partner network around the world. Phung said they will be meeting with interested parties who are looking to learn about business operations and help them grow their own businesses in the local market with SAADO.

SAADO's unique business model won the Best Innovators Award in Asia last year and the company was selected to be one of the three Vietnamese start-ups to present its business plan to the international SEPT Program of Leipzig University. The German event was attended by entrepreneurs as well as end customers.

Source: SAADO

related articles:

popular articles:

Thumbnail-Photo: COVID-19 lockdowns kill small businesses
24.02.2021   #consulting #coronavirus

COVID-19 lockdowns kill small businesses

Snackable Solutions community for actionable tips to survive

The government lockdowns in response to the COVID-19 pandemic may destroy small businesses. In response to widespread lockdowns on small businesses around the United States, Dennis Consorte founded Snackable Solutions. It is a community where ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #digital marketing

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: No business intelligence, no future
05.04.2021   #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click".  Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

Thumbnail-Photo: The most inspired Christmas commercials 2020...
17.12.2020   #digital marketing #sales promotion

The most inspired Christmas commercials 2020

Messages for the holidays

The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...

Thumbnail-Photo: Food mail order between 1931 and 2021
01.03.2021   #online trading #e-commerce

Food mail order between 1931 and 2021

Specialty retailer Jungborn does e-commerce for seniors

Food and online retail – the two terms don't always go together in Germany. And then e-commerce for seniors on top of that? It is precisely in this niche that specialty mail order company Jungborn wants to establish itself. And it has been ...

Thumbnail-Photo: Retail industry lags behind in customer experience strategy...
03.03.2021   #customer satisfaction #digitization

Retail industry lags behind in customer experience strategy

Lack of data and analytics hinders successful customer experience delivery

NTT Ltd. announced its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers ...

Thumbnail-Photo: The car’s the star
19.01.2021   #food retail #self service

The car’s the star

GB’s drive-thru grows in popularity

The trend for ordering food and drinks from our cars at Britain’s growing number of drive-thru restaurants soared from September to November 2020 according to global information company The NPD Group. There were 121 million visits to ...

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: Retail statistics, trends and forecasts for 2021...
23.03.2021   #e-commerce #brick and mortar retail

Retail statistics, trends and forecasts for 2021

Outlook: omnichannel, mobile, and social commerce

Without a doubt, COVID-19 changed the way most people see the world, and retail was one of the hardest-hit sectors. In October 2020, in-store footfall in the US was a massive 34.5% lower than October 2019, and 60% of customers said that COVID-19 may ...

Supplier

Seven Senders GmbH
Schwedter Straße 36 A
10435 Berlin
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf