Company News • 17.06.2015

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

A well-executed, research-based, and highly-targeted direct mail campaign can...
A well-executed, research-based, and highly-targeted direct mail campaign can be an incredibly expensive and time consuming project, so the resources spared with this technology can be extremely significant
Source: TouchSuite

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send tailored, printed collateral directly to customers via USPS at a value comparable to the price of a single stamp.

For just $.69 per postcard, Firefly users can create preprogrammed customer communications, including Thank You cards and birthday promotions, to be sent digitally to USPS for distribution based on predetermined prompted data, such as client birthdays or spending minimums. This entire, automated and effortless process is a free marketing tool within The Firefly, and each postcard cost just $.20 more than the cost of a U.S. stamp.

“Since launching The Firefly just over one year ago, we have systematically enhanced the solution with at least one new, innovative business tool a month, providing our SMB clients a greater ability to compete with the six-figure budgets of their national competitors,” said TouchSuite founder and CEO Sam Zietz. “The automated direct mail piece is probably one of our more important of such announcements, as a well-executed, research-based, and highly-targeted direct mail campaign can be an incredibly expensive and time consuming project, so the resources spared with this technology can be extremely significant.”

Last year, TouchSuite launched the digital version of this automated communication tool shortly after it announced that The Firefly was also the first-ever point of sale solution integrated with key social media channels. And for Firefly: Salon users, TouchSuite also recently announced that Frederick’s automated marketing platform is now an integrated option within their system. The partnership allows TouchSuite’s salon and spa clients to access Frederick’s suite of intelligent digital marketing tools from within their POS unit in order to fill last-minute openings and increase revenue through fully automated, targeted campaigns direct to clients within their own database.

Beyond its suite of marketing tools, all of TouchSuite’s Firefly POS solutions are now equipped to support the company’s newly acquired processing solution, Lightning Payments. As one of the only payment processors in the country integrated with QuickBooks®, Lightning Payments provides QuickBooks accounting software users with a direct connection from firefly POS systems to QuickBooks without the hassle of double data entry and with full PCI compliance. Lightning Payments also comes with a full line of additional payment-related tools to enhance and expand the merchant’s transactional capabilities. Perhaps the most noteworthy of these new-to-market payment solutions is the Gift Card Exchange (GCE) tool, which creates the first and only opportunity for customers to use unused gift cards from 100+ leading brands (i.e., Starbucks, Walmart, Macy’s, etc.) as payment for in-store purchases, right there at the register.

Easy, efficient and remarkably affordable, TouchSuite’s Firefly is an Android™-based POS solution that gives small and mid-size businesses access to the same industry tools and innovations as major U.S. retailers, and assumes the responsibility of other costly business solutions and outside vendor services. This intuitive software, packaged in a modern, lightweight touchscreen panel, is internally a vast and comprehensive infrastructure of managerial, administrative, operational, and marketing solutions. Bringing some of the industry’s foremost innovations to SMB companies through customized software for both the retail and salon/spa industries, Firefly introduces such forward-thinking features as the first-ever fully integrated, commercially viable EMV processing option, ApplePay and other NFC payment acceptance, customizable inventory and automated commissioning. Its aggressive marketing tools include integrated social media channels, an automated marketing platform for appointment booking, and a comprehensive marketing suite of automated emails with pre-programmed templates.

Source: TouchSuite

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