Company News • 17.06.2015

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

A well-executed, research-based, and highly-targeted direct mail campaign can...
A well-executed, research-based, and highly-targeted direct mail campaign can be an incredibly expensive and time consuming project, so the resources spared with this technology can be extremely significant
Source: TouchSuite

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send tailored, printed collateral directly to customers via USPS at a value comparable to the price of a single stamp.

For just $.69 per postcard, Firefly users can create preprogrammed customer communications, including Thank You cards and birthday promotions, to be sent digitally to USPS for distribution based on predetermined prompted data, such as client birthdays or spending minimums. This entire, automated and effortless process is a free marketing tool within The Firefly, and each postcard cost just $.20 more than the cost of a U.S. stamp.

“Since launching The Firefly just over one year ago, we have systematically enhanced the solution with at least one new, innovative business tool a month, providing our SMB clients a greater ability to compete with the six-figure budgets of their national competitors,” said TouchSuite founder and CEO Sam Zietz. “The automated direct mail piece is probably one of our more important of such announcements, as a well-executed, research-based, and highly-targeted direct mail campaign can be an incredibly expensive and time consuming project, so the resources spared with this technology can be extremely significant.”

Last year, TouchSuite launched the digital version of this automated communication tool shortly after it announced that The Firefly was also the first-ever point of sale solution integrated with key social media channels. And for Firefly: Salon users, TouchSuite also recently announced that Frederick’s automated marketing platform is now an integrated option within their system. The partnership allows TouchSuite’s salon and spa clients to access Frederick’s suite of intelligent digital marketing tools from within their POS unit in order to fill last-minute openings and increase revenue through fully automated, targeted campaigns direct to clients within their own database.

Beyond its suite of marketing tools, all of TouchSuite’s Firefly POS solutions are now equipped to support the company’s newly acquired processing solution, Lightning Payments. As one of the only payment processors in the country integrated with QuickBooks®, Lightning Payments provides QuickBooks accounting software users with a direct connection from firefly POS systems to QuickBooks without the hassle of double data entry and with full PCI compliance. Lightning Payments also comes with a full line of additional payment-related tools to enhance and expand the merchant’s transactional capabilities. Perhaps the most noteworthy of these new-to-market payment solutions is the Gift Card Exchange (GCE) tool, which creates the first and only opportunity for customers to use unused gift cards from 100+ leading brands (i.e., Starbucks, Walmart, Macy’s, etc.) as payment for in-store purchases, right there at the register.

Easy, efficient and remarkably affordable, TouchSuite’s Firefly is an Android™-based POS solution that gives small and mid-size businesses access to the same industry tools and innovations as major U.S. retailers, and assumes the responsibility of other costly business solutions and outside vendor services. This intuitive software, packaged in a modern, lightweight touchscreen panel, is internally a vast and comprehensive infrastructure of managerial, administrative, operational, and marketing solutions. Bringing some of the industry’s foremost innovations to SMB companies through customized software for both the retail and salon/spa industries, Firefly introduces such forward-thinking features as the first-ever fully integrated, commercially viable EMV processing option, ApplePay and other NFC payment acceptance, customizable inventory and automated commissioning. Its aggressive marketing tools include integrated social media channels, an automated marketing platform for appointment booking, and a comprehensive marketing suite of automated emails with pre-programmed templates.

Source: TouchSuite

related articles:

popular articles:

Thumbnail-Photo: The eye is shopping too!
20.02.2020   #brick and mortar retail #decorative lighting

The eye is shopping too!

Visual merchandising and product presentation at EuroShop 2020

For a successful purchase, it sometimes takes more than just a full wallet. Customers want to be addressed in the store - not only by staff, but also visually. We also took a look around EuroShop in terms of visual merchandising and product ...

Thumbnail-Photo: New Mobile Phone Tracking service
30.12.2019   #mobile payment #smartphone

New Mobile Phone Tracking service

Less than 10% of U.S. consumers spend over $1,000 on their smartphones

While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 percent of consumers are spending over $1,000 on ...

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: COVID-19: majority of Americans changing how they shop...
01.04.2020   #online trading #brick and mortar retail

COVID-19: majority of Americans changing how they shop

Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick survey

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop, according to a new survey by leading shopping rewards app Shopkick. In fact, 76 ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: Basics of how to merchandise your store
27.02.2020   #product presentation #goods illumination

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020...
01.04.2020   #online trading #brick and mortar retail

Connected Retail Experiences and StartmeupHK Festival 2020

New dates for the events announced

Bailey Communications and InvestHK have confirmed today that the Connected Retail Experiences and StartmeupHK Festival 2020, the flagship event of the startup community event has been rescheduled and will now take place during the week of 6th July, ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen